How it works
How it works: audit, plan in writing, the work, monthly report.
Three steps to get going, then steady work and proof every month. Nothing starts before you've seen where you stand and said yes to a plan in writing.
The three steps
Audit, plan, build.
- Step 1
Free audit
We check your Google Maps ranking across town, your reviews against the top three, your website on a phone, who you're up against and how many people search for what you do, then write up the three fixes that matter first.
- A Google Maps ranking scan across your service area
- The three fixes that matter first
- No prices, no pressure
- Step 2
Plan in writing
A 30-minute call to walk through the audit. Then a written plan: what we'll do, in what order, the price and the term. Nothing starts until you say yes.
- Your three fixes become month one
- Price and term on paper
- What's not included, spelled out
- Step 3
We build
We take a day-one baseline, then fix what matters first: your profile, your website, your tracking, your follow-up. You approve anything that goes public.
- A day-one baseline before any change
- Set up in accounts you own
- One point of contact
Steady growth, and a monthly report
- Regular profile posts and review replies
- Regular ad, budget and search-term checks
- New pages and posts from your real work
- A monthly report: what we did, what changed, what's next
- Strategy reviews with us, on the schedule in your plan
The monthly report
Proof, every month.
Every month you get a short report in plain English: what we did, what changed against your day-one numbers, and what comes next. Plus strategy reviews with us on the schedule in your plan.
- Calls and form leadsEvery lead counted, and where it came from
- Google Maps visibilityYour Google Maps ranking scan, against day one
- Search trafficClicks from Google to your service pages
- Ad spend and cost per leadWhat you spent and what each lead cost
- What we didEvery task, in plain English
- What's nextNext month's plan, before it starts
Here’s what changed this month.
Example plumbing business
- Calls & form leads
- 64+13 vs last month
- Maps: top-3 share
- 38%Day one: 24%
- Search clicks
- 412+18% vs last month
- Cost per lead
- Down 12%vs last month, spend on budget
- Google Maps41%
- Website & SEO27%
- Google Ads22%
- Meta ads10%
What we did
- New posts on your Google profile
- Replied to every new review
- Built two new service-area pages
- Paused three wasted ad searches
What’s next
- A page for drain cleaning
- Spring tune-up reminder to past customers
- Test a second ad for water heaters
Working together
What we need, and what you get.
We measure from what we can read, and we only ask you for what only you know.
What you give
- Your website or business name, for the audit
- Manager access to your Google profile and other accounts, if you go ahead
- A few job photos now and then
- About 15 minutes a month for questions only you can answer
- A yes or no on anything that goes public
What you get
- A day-one baseline before any change
- Every account set up in your name
- One point of contact who knows your business
- A monthly report, in plain English
- Strategy reviews with us, on the schedule in your plan
Three promises
No surprises, in writing.
The same three promises on every plan, for every client.
The audit is free, no strings
You get the findings and the three fixes either way. If we're not the right fit, the audit is still yours.
You own your accounts
Your domain, content, Google Business Profile, analytics and accounts are always yours and stay in your name. If we part ways, any site we built is handed over or bought out on terms set in writing.
Terms in writing first
The plan, the price and the term are written down before any work starts. Term length depends on the work, and it's always on paper.
FAQ
Straight answers, up front.
What owners ask us before they start.
How long until I see results?
It depends on your market and where you're starting from. Ads can bring calls soon after launch. Google Maps work usually takes a few months to show. SEO and content build more slowly and keep paying off. Nobody can promise rankings, and we won't. You'll see what changed every month.
Do you lock me into a contract?
No long lock-in, and no surprises. Terms depend on the work: a website plan and a full marketing plan don't run on the same term, so we don't quote one number here. Whatever the term is, it's agreed with you and written into the plan before anything starts, along with what's not included and what happens if either of us ends it.
What's in the monthly report?
Calls and form leads and where they came from, your Google Maps visibility against day one, search traffic, ad spend and cost per lead if you run ads, everything we did, and next month's plan. One short report, every month.
What if it isn't working?
The report will say so, in plain words. We look at why, change the plan in writing, or end it cleanly. Your domain, content, Google Business Profile, analytics and accounts are always yours and stay in your name. If we part ways, any site we built is handed over or bought out on terms set in writing.
The free audit
See where you stand. Then decide.
Tell us your business name or website and the main city you serve. We'll look at what's working and what isn't, and send you the three fixes that matter first.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first