Industries
Tree service marketing for removals, trimming and storm calls.
Kojo Growth is a marketing agency for local service businesses, including tree services. Tree work follows the weather: a limb on the roof is a same-day search, trimming is planned for spring or fall, and a large removal gets compared. We work on getting you found for all three in the towns you serve, putting your insurance and credentials where people check for them, and getting your profile and ads ready for storm weeks.
- A Google Business Profile for tree removal and trimming, with job photos and every town you serve
- Insurance, licensing and certifications shown where people check for them
- A page for each job: removal, trimming, stump grinding, emergency work
- Search ads with a storm-week plan, with phone calls tied back to the search
By the Kojo Growth teamPublished Last updated
Free audit: see where your tree service business stands.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first
How customers find you
How people find a tree service
Three kinds of searches, three kinds of urgency. After a storm it's whoever can come today. In spring and fall it's whoever looks careful and insured. For a big removal it's whoever quotes clearly and has the reviews.
Storm weeks: same-day, phone-first
“Emergency tree removal”, “tree on house”, “tree service near me” the morning after high winds. The map pack, the three businesses Google shows on the map above the regular results, and the ads over it get most of these. A listing that says open, has a number to tap and shows recent jobs gets the call.
Insurance is the first question
A tree job can wreck a roof or a fence. Homeowners check for insurance and certification before they call, on the profile and on the site. A crew that shows it plainly, with a certified arborist named, beats a cheaper crew that doesn't.
Planned work by season and by job
“Tree trimming Livonia”, “stump grinding”, “tree removal cost”. Spring and fall bring the planned searches. A page for each job type and each town catches them; a single services page doesn't.
Big removals get compared
A large removal is a real expense. People get a few quotes and read reviews for how the crew left the yard. A clear quote, photos of similar jobs and a follow-up while the job is still on their mind decide it.
What usually goes wrong
The problems we see most for tree services.
If a few of these sound familiar, the audit shows what they cost your tree service business, with the fixes in order.
Not ready when the storm hits
The week after a storm is the busiest of the year, and the ads and map pack go to whoever prepared. A plan made in advance beats one made after the first call, and a profile with stale hours gets skipped.
Insurance buried or missing
You're fully insured and the site says so in the footer in small type. The homeowner couldn't find it, assumed the worst and called the crew whose profile showed the certificate.
Stump grinding has nowhere to land
Removal, trimming, stump grinding, cabling, lot clearing and emergency work share a single page. “Stump grinding [town]” has nothing written for it, so it lands on the competitor who built that page.
A removal quote with no example attached
Several crews quoted the removal. The one who followed up with a photo of a similar job, and what it took to finish, is the one the homeowner remembers. The others are waiting for a call back.
Newer crews with fresher reviews
Years of work and a respectable review count, but few recent ones. The newer company across town asks after every job and has fresher reviews. On a map pack tie, recent wins.
Out-of-town crews arrive after the storm
Crews from elsewhere advertise in the days after bad weather, and homeowners have learned to be wary of them. A local address, local job photos and local reviews are the proof that you'll still be here next month.
What we'd focus on
The services that matter most for tree services.
Not every service, every time. These are the ones that tend to move the numbers for tree services; the audit sets the order.
- Get found
Google Maps & local SEO
Storm calls and “tree service near me” are decided in the map pack. We set up categories, service areas, job photos and your credentials on the profile, and run a monthly map-grid scan across your towns.
See the service - Get called
Google Ads
Search ads with a storm plan: a budget set up to scale up the morning after high winds and back down afterward, by town, with phone calls tied back to the search.
See the service - Get found
Websites
A page per job (removal, trimming, stump grinding, emergency), a page per town, your insurance and certifications where people look for them, and a call button that stays in reach on a phone.
See the service - Get chosen
Reviews & reputation
A review ask when the chipper is loaded, with a prompt about how the crew left the yard, and a drafted reply to every review. Recent reviews are what keep you level with the newer crews.
See the service - Follow up
Email & text follow-up
A text back as soon as a call is missed or a quote request comes in, and a follow-up on removal quotes with a photo of a similar job, all written and approved by you first.
See the service
What people search
The searches behind the calls.
The numbers are real monthly searches in three Michigan towns. The examples are the searches we check for your towns in your audit.
Searches a month in the US
Real search data- “tree removal ann arbor”Advertisers pay about $10 a click on Google Ads140
- “tree service livonia”Advertisers pay about $12 a click on Google Ads70
- “tree service canton mi”Advertisers pay about $14 a click on Google Ads30
Searches we check in your audit
Illustrative- “emergency tree removal near me”The storm search. Ads, then the map pack; open-now and a number to tap decide it.
- “tree trimming [your town]”Planned and seasonal. A town page and clearly shown insurance catch it.
- “stump grinding [your town]”A specific job with its own search. It needs its own page.
- “certified arborist near me”People searching this are checking credentials. Name yours on the profile and the site.
How it starts
Easy to start. Built to keep growing.
A free audit of your tree service business first, then a plan in writing, then the work, then a report every month.
- 1
Free audit
We check your Google Maps ranking across town, your reviews against the top three, your website on a phone, who you're up against and how many people search for what you do, then write up the three fixes that matter first.
- 2
Plan in writing
A 30-minute call to walk through the audit. Then a written plan: what we'll do, in what order, the price and the term. Nothing starts until you say yes.
- 3
We build
We take a day-one baseline, then fix what matters first: your profile, your website, your tracking, your follow-up. You approve anything that goes public.
FAQ
Straight answers, up front.
What tree services ask us before they start.
What's the best way to advertise a tree service?
Be ready for the storm week and visible the rest of the year. That means search ads with a plan to scale up after high winds, the map pack underneath them, and a profile and site that show your insurance and credentials before anyone has to ask. A review ask after every job keeps your spot between storms. The free audit shows where you stand on each.
How do I get more tree service leads?
Most tree leads start on Google, on a phone. A profile in the map pack for your towns, pages for each job type, ads you can trace back to calls, insurance that is easy to find and a prompt reply to every quote request all add up. The ones that come through your own profile and site are yours alone, and they're the easiest to turn into repeat customers.
How do I market an arborist business rather than a removal crew?
Lead with the credential and the planned work. Name your certified arborist on the profile and the site, build pages for pruning, tree health, cabling and consultations, and write content that answers the questions careful homeowners search. You'll still get storm calls, but the planned, better-paid work comes from being the careful one.
What should a tree service website include?
Insurance and certifications near the top of every page, a page per job (removal, trimming, stump grinding, emergency, lot clearing), a page per town, real photos of your crew and equipment on jobs, recent reviews, and a call button that stays in reach on a phone. If you have a certified arborist, name them.
How should a tree service get ready for storm season?
Do the groundwork before the weather: hours, phone number and photos current on your Google profile, a short emergency page on the site, a text that goes out when a call is missed, and a storm plan for your ads that you've agreed on in advance. When the wind picks up, you're switching things on rather than building them.
Other trades
Built for the trades people call.
The free audit
See where your tree service stands before the next storm.
Send us your business name or website and the main city you serve. The free audit looks at what a homeowner finds with a limb on the roof, and ends with the three fixes that matter first.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first