Industries
Painting contractor marketing for homeowners comparing three estimates.
Kojo Growth is a marketing agency for local service businesses. Painting is a planned purchase: people look at finished rooms, read reviews, ask two or three painters for an estimate and then go quiet for a week. We build your Google Maps presence, a page for each kind of painting you do, ads that follow the seasons and a follow-up after every estimate, then report monthly.
- A Google Business Profile and local SEO for the towns you serve
- A page for each kind of painting you do, with your own photos
- Ads timed to exterior and interior seasons, with calls tracked
- A text the morning after every estimate, and a check-in a few days later
By the Kojo Growth teamPublished Last updated
Free audit: see where your painting business stands.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first
How customers find you
How people find a painter
Nobody needs a painter at 2 a.m. They decide over a few weeks, mostly from the couch, and they compare. That shapes everything about painting marketing.
The map pack, then the photos
“Painters near me” and “interior painting Livonia” bring up the map pack, the three businesses Google shows on the map above the regular results. People open the profiles and go straight to the photos. A profile full of finished rooms beats one with a logo and a van.
Searches by job type, and by color
“Cabinet painting”, “exterior house painting”, “commercial painting contractor”, and before all of them, “what color should I paint my front door”. People search what they want done. A page for each catches the search; one “Services” page catches none of them.
Exterior season, interior winter
Exterior searches climb in spring and run through early fall. Interior and cabinet work fills the winter. Ads that follow that calendar aim to spend where the searches are, instead of running flat all year.
Three estimates, one follow-up
Homeowners often get more than one quote. The painter who texts the next morning, answers the question about prep and sends two photos of similar work is usually the one who gets the job.
What usually goes wrong
The problems we see most for painters.
If a few of these sound familiar, the audit shows what they cost your painting business, with the fixes in order.
Exterior ads in January
The same ad budget in January as in June. Exterior clicks in winter cost money and book little, and by the time spring searches start the budget is spent.
Estimates compared on price alone
A homeowner lines up three quotes. If yours doesn't spell out the prep, the number of coats and the paint, it reads as the expensive one, because nothing on the page explains the difference.
The week after the estimate
You send the quote, nobody follows up, and the homeowner books whoever checked in. The job is often won on the day of the estimate and lost in the week after.
Cabinet painting has no page of its own
Interior, exterior, cabinets, decks and commercial share one page. A search for cabinet painting has nowhere specific to land, so it lands on a competitor who built that page.
No help with the color question
Picking a color is the part of the job homeowners dread, and they search for answers before they call anyone. If your site has none, someone else's does, and that painter gets the first conversation.
Licensing and insurance on a paper in the truck
Your license, insurance and any lead-safe certification for older homes are real selling points. Homeowners letting a crew into the house want to see them before they call, not at the estimate.
What we'd focus on
The services that matter most for painters.
Not every service, every time. These are the ones that tend to move the numbers for painters; the audit sets the order.
- Get found
Google Maps & local SEO
Painting jobs start in the map pack. Your profile, categories, service areas, photos and a monthly map scan of where you show up across your towns.
See the service - Get found
Websites
A page for interior, exterior, cabinets and commercial, a page per town, and your own before-and-after photos on every one of them.
See the service - Get chosen
Reviews & reputation
A review ask the day the last coat dries, and a reply drafted for every review, so your recent reviews match your years in business.
See the service - Follow up
Email & text follow-up
A text the morning after every estimate and a check-in a few days later, written for your approval first. The quiet week is where painting jobs get lost.
See the service - Get chosen
Content
Answers to the color, prep and cost questions homeowners research before they call, written with your photos as the examples.
See the service - Get called
Meta ads
Finished-room photos do well on Facebook and Instagram in exterior season, reaching homeowners in your towns before they search.
See the service
What people search
The searches behind the calls.
Your audit includes real search numbers for your towns. These are the searches we check.
Searches we check in your audit
Illustrative- “painters near me”The map pack decides this one. Photos and recent reviews settle who gets opened.
- “exterior house painting [your town]”Seasonal. Climbs in spring and runs to early fall; a town page catches it.
- “cabinet painting [your town]”A high-value job with its own search. It needs its own page.
- “commercial painting contractor [your town]”Fewer searches, bigger jobs. Worth a page if you do the work.
How it starts
Easy to start. Built to keep growing.
A free audit of your painting business first, then a plan in writing, then the work, then a report every month.
- 1
Free audit
We check your Google Maps ranking across town, your reviews against the top three, your website on a phone, who you're up against and how many people search for what you do, then write up the three fixes that matter first.
- 2
Plan in writing
A 30-minute call to walk through the audit. Then a written plan: what we'll do, in what order, the price and the term. Nothing starts until you say yes.
- 3
We build
We take a day-one baseline, then fix what matters first: your profile, your website, your tracking, your follow-up. You approve anything that goes public.
FAQ
Straight answers, up front.
What painters ask us before they start.
How do I market my painting company?
Start where the jobs start: a Google Business Profile with photos of finished work, a website with a page per service and per town, and a review ask after every job. Add ads in exterior season once the calls can be tracked. Then follow up on every estimate, because that's where many painting jobs are won or lost. The free audit shows which of these you're missing.
How do I get painting leads without buying them?
Build toward the map pack for your towns, have a page for each kind of painting you do, and keep reviews coming in. Those leads are yours alone: nobody else got the same homeowner's number. It takes a few months of steady work to build, which is why we often run tracked ads alongside while the map and site work catches up.
Do Facebook ads work for painters?
They can, in season and with the right pictures. A before-and-after of an exterior repaint shown to homeowners in your towns in April gets attention; the same ad in December mostly doesn't. We run Facebook and Instagram ads for painters as a seasonal layer on top of Maps and search, never as the only source of leads.
What should a painting website include?
A page for each service (interior, exterior, cabinets, commercial), a page for each town you serve, your own photos on every page, recent reviews, a clear estimate form and a call button that's visible on a phone. Skip the stock photos: homeowners can usually tell, and finished rooms of your own sell better.
How should I follow up after an estimate?
Text the next morning with a thank-you and one useful detail, like how you'll handle prep or what paint you'd use. Check in again a few days later. We write those messages with you, you approve them, and after that they send on their own from your job software or lead-tracking software, so they go out even in your busiest week.
When should a painting company run ads?
Follow the calendar. Exterior searches climb in spring and run through early fall, while interior and cabinet work fills the winter, so the ad budget and the offer change with the season instead of staying flat. How much goes where is set on the schedule in your plan, and the monthly report shows which searches turned into calls.
Other trades
Built for the trades people call.
The free audit
See where your painting company stands before exterior season.
Send your business name or website and the main city you serve. The free audit returns your Google Maps ranking across town, how your reviews compare with the top three painters, and the three fixes that matter first.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first