Industries
Pool and spa marketing for service calls in July and builds in January.
Kojo Growth is a marketing agency for local service businesses, including pool and spa companies. Pool owners search for openings in spring, repairs in summer and closings in fall, while people planning a new pool or hot tub start looking a year ahead. We work on being found for the service calls in your towns and on showing your builds and installs to the people planning them.
- A Google Business Profile set up for pool service and construction, with your towns and backyard photos
- Separate pages for service work and for builds, with your own backyards on them
- Search ads timed to openings, repairs, closings and the planning months
- A follow-up plan for quotes that take months to decide, from a heater swap to a new build
By the Kojo Growth teamPublished Last updated
Free audit: see where your pool and spa business stands.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first
How customers find you
How people find a pool or spa company
This trade is two businesses in one. Service and repair is searched on a phone when the pump stops in July. Builds and hot tub sales are researched for months on a laptop. The marketing has to cover both without mixing them up.
Service is seasonal and urgent
“Pool opening Canton”, “pool pump repair near me”, “pool closing service”. The searches arrive on a schedule, and the calls go to whoever is in the map pack that week, the three businesses Google shows on the map above the regular results, with recent reviews and an open slot.
Builds are researched for a year
“Inground pool builders Michigan”, “fiberglass vs vinyl pool”, “how long does a pool build take”. Planners read a lot, look at plenty of backyards and shortlist a few builders. Galleries and clear answers get you on the list.
Hot tubs are a showroom sale with a search before it
“Hot tub dealer near me”, “swim spa”, a brand name plus your town. People search, then visit. The profile needs the right hours, the brands you carry and photos of the floor, so the visit happens.
Problems are searched as symptoms
“Cloudy pool water”, “pool won't hold water”, “heater not working”. Owners type what they see, not what it's called. An answer written for your towns, with a way to book, turns a symptom search into a service call.
What usually goes wrong
The problems we see most for pool and spa companies.
If a few of these sound familiar, the audit shows what they cost your pool and spa business, with the fixes in order.
Service and construction share a page
Weekly cleaning, heater repair, liner replacement and new builds sit on a single services page. The pump-repair search and the new-pool search land in the same place, and neither finds what it wanted.
Spring goes to whoever showed up in March
Opening searches start before the snow is gone. Companies that were visible in March booked the spring. Ads and posts that start in May are competing for what's left.
Builds described in your words, not theirs
Someone who wants a small fiberglass pool with a patio can't tell from your site whether you build that. Pages organized by size, material, backyard shape, timeline and what's included let planners see themselves in a project.
A November quote has to last until February
A build or hot tub quote sent in November is decided in February. With nothing in between, the decision goes to the company that stayed in touch through the winter.
A fall closing that doesn't lead to next spring
The closing visit is the last time you're in the customer's yard until opening season. If nobody follows up, they search again in March and book whoever shows up first, which may not be you.
Symptom searches go to the big-box stores
“Cloudy water” and “pool won't hold water” are answered by national retailers and forums. A short, local answer with a clear way to book is how a service company gets into those conversations.
What we'd focus on
The services that matter most for pool and spa companies.
Not every service, every time. These are the ones that tend to move the numbers for pool and spa companies; the audit sets the order.
- Get found
Google Maps & local SEO
Service calls are decided in the map pack. We set up categories for service and construction, your service areas and backyard photos, and run a monthly map-grid scan across your towns.
See the service - Get found
Websites
Service pages and construction pages kept apart, a page per town, a gallery sorted by pool type, and clear answers to the questions planners research for months and the symptoms owners search.
See the service - Get called
Google Ads
Search ads timed to the pool calendar: openings in spring, repairs through summer, closings in fall, builds and hot tubs through the planning months, with phone calls tied back to the search.
See the service - Get chosen
Reviews & reputation
A review ask after an opening, a repair or a closing, not only after the big builds, so reviews come in across the season and the profile stays current.
See the service - Follow up
Email & text follow-up
A text back as soon as a quote request comes in, and a check-in schedule for builds and hot tubs, so a November quote is still alive in February. You approve every message first.
See the service - Get called
Meta ads
Finished backyards on Facebook and Instagram reach homeowners in your towns during the winter planning months, long before they search for a builder.
See the service
What people search
The searches behind the calls.
Your audit includes real search numbers for your towns. These are the searches we check.
Searches we check in your audit
Illustrative- “pool opening [your town]”Starts before the snow is gone. The map pack and a town page decide who books the spring.
- “pool pump repair near me”An urgent summer search. A service page with a call button at the top catches it.
- “inground pool builders [your area]”Researched for months. A gallery sorted by type and straight build answers earn the shortlist.
- “hot tub dealer near me”A showroom search. Hours, brands and floor photos on the profile turn it into a visit.
How it starts
Easy to start. Built to keep growing.
A free audit of your pool and spa business first, then a plan in writing, then the work, then a report every month.
- 1
Free audit
We check your Google Maps ranking across town, your reviews against the top three, your website on a phone, who you're up against and how many people search for what you do, then write up the three fixes that matter first.
- 2
Plan in writing
A 30-minute call to walk through the audit. Then a written plan: what we'll do, in what order, the price and the term. Nothing starts until you say yes.
- 3
We build
We take a day-one baseline, then fix what matters first: your profile, your website, your tracking, your follow-up. You approve anything that goes public.
FAQ
Straight answers, up front.
What pool and spa companies ask us before they start.
How do I market a pool service and construction company?
Keep the two apart and run each on its own calendar. Service lives in the map pack and in search ads timed to openings, repairs and closings. Construction lives in a gallery, planning-stage answers on your site and Meta ads through the winter, with follow-up for quotes that take months to decide. The free audit shows where you stand on each side.
When should pool ads start?
Before the season does. Opening searches begin in late winter in most northern markets, so ads and posts should be running by then. Through summer the budget shifts to repairs, then to closings in early fall, then to builds and hot tubs for the planning months. We set the calendar up with you and adjust it from what your tracked calls show.
How do I get more pool service reviews?
Ask after every visit that finishes something, such as an opening, a repair or a closing, by text with a direct link. Most companies only ask after the big jobs, so their reviews arrive once a year. A steady flow through the season keeps your profile current, and we draft a reply to each review for your OK.
What should a pool company website include?
Separate sections for service and construction, a page per service (openings, closings, repairs, weekly cleaning, liners, heaters), a page per town, a gallery sorted by pool type, direct answers to build questions such as timelines, materials and what's included, recent reviews, and a call button and quote form that work on a phone. Use your own backyards, not stock photos.
How do I market hot tub sales when people want to see one first?
Treat the search as the start of a visit. The profile needs accurate hours, the brands you carry and photos of the showroom floor, and the site needs a page for each type, from hot tubs to swim spas. Ads aimed at dealer and brand searches in your towns bring people through the door, and a follow-up text can keep the ones who visited but didn't buy.
How do I keep weekly service customers and win next spring's openings?
Contact them before they search. A short message after the closing and another in late winter, written and approved by you before it goes live, reaches people who already trust you while the other companies are still waiting to be found. It sends on its own after that, so the opening schedule starts filling while the pool is still covered.
Other trades
Built for the trades people call.
The free audit
See where your pool company stands before the season gets here.
Send us your business name or website and the main city you serve. The free audit looks at how people find you for service work and for builds, and ends with the three fixes that matter first.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first