Get called
Facebook and Instagram ads for local service businesses.
Meta ads, the paid ads on Facebook and Instagram, suit a local service business when they carry a clear offer, reach the towns you actually serve and feed a follow-up that catches the lead. Kojo Growth builds the offer, the copy and the creative, and reports cost per lead every month. Google Search reaches people who need you today; Meta ads suit seasonal and project work like roofing and remodeling. Meta bills the spend to your own ad account.
- An offer built from what you sell and when your slow months fall
- Audiences drawn around the towns you serve, with ads shown again to people who visited your site
- Static images and captions made from your own jobs, approved by you
- Lead tracking set up and tested with a real lead before launch
By the Kojo Growth teamPublished Last updated
Free audit: see what's working and what isn't.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first
Why it matters
Meta ads fail for contractors when they're boosted posts with no offer and no follow-up.
Nobody opens Facebook looking for a roofer. They're scrolling, and your ad has about a second to give them a reason to stop. “We do roofing, call us” isn't a reason. A spring roof inspection, a kitchen refresh before the holidays, a detailing package before the car goes up for sale: those are. Then the lead has to go somewhere, because a form nobody checks until Monday turns a cheap lead into an expensive one. Meta can fill slow months and keep your name in front of the neighborhoods you work in.
- 1
No offer, no reason to stop
An ad that describes the business gets scrolled past. An ad that names a season, a problem and a next step gets a tap. We write the offer first and the ad second.
- 2
The wrong radius
A 50-mile circle around your shop reaches people you'd never drive to. Audiences built from the towns you actually serve, and from people who already visited your site, spend your budget where you work.
- 3
Leads that go cold
Meta leads come in while you're on a roof. Without a reply text or email set up in advance, and a follow-up after it, many of them move on before anyone reads the form.
An example
What a Kojo Meta ad looks like
A seasonal offer for one service, shown to homeowners in the towns you serve. The image is from your own work, the caption names the offer and the next step, and the lead goes to your phone while a reply message you approved goes out to the customer.
Your Business Spring roof inspection, booked online. Licensed, local and on time across the towns you serve. Book before storm season.
Book now
What's included
What you get with Meta ads.
Everything below is written into the plan before any work starts, and reported on every month.
Offer design
The thing the ad is actually about: a seasonal check, a project package, a first-time offer. Built from what you already sell and what your slow months look like, and approved by you before any ad is written.
Audiences by service area
Targeting drawn around the towns you work in, not a circle around the shop. We add ads shown again to people who visited your site, and audiences of people similar to your past customers where your customer list allows.
Creative from your own photos
Static images and carousels made from your jobs, trucks and crew, in your brand colors. We don't use stock photos or AI-generated images, and we don't make video.
Copy that names the offer
Headlines and captions written in plain English for each offer and placement, with the proof people look for: licensed, insured, local, the towns you serve.
Lead forms or landing pages
Instant forms inside Facebook and Instagram for speed, or a landing page on your site when the job needs more explaining. Either way the lead goes to your phone and your job software or CRM, the software that tracks every lead.
Lead tracking
Meta's Pixel on your site and its Conversions API, which together tell Meta which clicks became calls and forms. That is what lets your report show cost per lead instead of reach.
How we do it
How we do it.
Three steps to get going, then the work and a report every month.
- Step 1
Audit and offer
If you've run Meta ads before, we read the account first: what was spent, what it reached and whether anything was tracked. Then we agree the first offer and the towns, and write the budget and test plan.
- Existing account read before any change
- First offer agreed in writing
- Budget set by you, billed by Meta to you
- Step 2
Build and launch
Lead tracking set up and tested with a real form. Audiences built, creative made from your photos, copy written, and a reply message you approved wired to every new lead. You approve every ad before it runs.
- Tracking tested before launch
- Every ad approved by you
- A reply ready for every new lead
- Step 3
Refresh and report
The first weeks show which offer, image and audience bring leads. Winners get the budget, losers are paused, and creative is refreshed before the audience tires of it. Cost per lead goes in the monthly report.
- Creative refreshed on the schedule in your plan
- Budget moved to what calls
- Cost per lead in every report
What you get each month
Creative and copy refresh
New images and captions from your recent jobs before the current ones wear out. An audience that has seen the same ad for a month stops noticing it.
Audience and budget checks
Spend checked against the plan, moved toward the audiences and offers that bring leads, and paused where it doesn't.
Seasonal campaigns
The next offer prepared before the season turns: a roof inspection offer ahead of storm season, a spring cleanup push for a landscaper, a detail package before road-trip season.
Cost per lead every month
Leads, cost per lead and, where you share job data, cost per booked job, by campaign and against day one, in your monthly report.
Works with
Part of one system.
Every service runs on the same plan, by the same team, in the same monthly report.
- Get called
Google Ads
Be there when people search for what you do
See the service - Get chosen
Social posts
Your finished jobs on Facebook and Instagram
See the service - Follow up
Email & text follow-up
Missed-call text-back, quote chasers, win-backs
See the service - Get found
Websites
SEO- and AI-ready sites, on their own or with marketing
See the service
Industries
Trades where this matters most.
Every trade gets found a little differently. These are the ones where this service tends to do the most.
- RoofingAfter a storm, homeowners compare reviews and project photos before they call anyone.
- RemodelingA long decision. Helpful pages, project photos and reviews earn the shortlist.
- Auto detailingBefore-and-after photos sell the job, on your Google profile and on social.
- LandscapingHomeowners scroll your project photos on Google and Instagram before they ask for a quote.
Three promises
No surprises, in writing.
The same three promises on every plan, for every client.
The audit is free, no strings
You get the findings and the three fixes either way. If we're not the right fit, the audit is still yours.
You own your accounts
Your domain, content, Google Business Profile, analytics and accounts are always yours and stay in your name. If we part ways, any site we built is handed over or bought out on terms set in writing.
Terms in writing first
The plan, the price and the term are written down before any work starts. Term length depends on the work, and it's always on paper.
FAQ
Straight answers, up front.
What owners ask about Meta ads before they start.
How much does it cost to hire a Facebook ads agency?
Two costs: the ad spend, which you pay to Meta from your own ad account, and the agency's work. Agencies usually charge for the work as a flat amount or as a percentage of what you spend. Ours is in the written plan after the free audit and isn't a share of your spend, so we have no reason to push your budget up.
Do Facebook ads work for plumbers, roofers or HVAC companies?
They work differently for each. Emergency work, like a burst pipe or no heat, is a Google Search job, because people search when it happens. Planned and seasonal work, like a new roof, a tune-up, a remodel or detailing, suits Meta, because the ad can create the demand before the search. For most trades we'd run Search first and add Meta for the seasonal and project side.
How much should a local business spend on Facebook ads?
Enough to learn something in the first month: a budget that reaches the towns you serve often enough to get a readable number of leads from each offer. That depends on your area, your trade and the offer. The audit and the written plan set a starting budget; you decide the total, and Meta bills it to you.
What's the difference between Google Ads and Meta ads for a contractor?
Google Ads catch people already searching for your service, so they tend to call sooner, but clicks usually cost more. Meta ads reach homeowners in your area who aren't searching yet, so leads can cost less but need a real offer and more follow-up. Google tends to fill this week; Meta works on next month. We report both side by side.
Who makes the ad images and copy?
We do, from your own photos: finished jobs, your trucks, your crew. We write the captions and headlines and you approve everything before it runs. We don't use stock photos or AI-generated images, and we don't make video.
Do I need an Instagram account to run Meta ads?
No. Ads run from your Facebook Page through Meta Ads Manager and can appear on Instagram without an Instagram account. If you have one, we connect it so people who tap your ad land on a profile that looks like your business.
How do you track leads from Facebook ads?
Instant forms report straight into Ads Manager and go to your phone and your job software or CRM. For landing pages, Meta's tracking code on your site and its server connection record calls and forms and send them back to Meta, so each lead is matched to the ad that brought it. We test this with a real lead before launch.
The free audit
See where you stand. Then decide.
Tell us your business name or website and the main city you serve. We'll look at what's working and what isn't, and send you the three fixes that matter first.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first