Industries
Remodeling marketing for projects worth the follow-up.
Kojo Growth is a marketing agency for local service businesses. A kitchen or bathroom remodel is planned for months, researched on three devices and decided by two people, so remodeling marketing has to keep up with a decision that takes months. We build the project pages and galleries, your Google Business Profile, reviews that tell the full story, and a follow-up so a six-week estimate doesn't go cold.
- A page for each project type: kitchens, baths, basements and additions
- Project galleries sorted the way homeowners browse
- Ads aimed at homeowners while they're still planning
- A tracker for every open estimate, with the next step scheduled
By the Kojo Growth teamPublished Last updated
Free audit: see where your remodeling business stands.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first
How customers find you
How people find a remodeler
Remodeling is rarely an emergency and never cheap, so people take their time. They look at a lot of projects, read a lot of reviews and talk to two or three contractors. The marketing has to work across that whole stretch.
Research first, contact later
“Kitchen remodel ideas”, “how much does a bathroom remodel cost”, “basement finishing Plymouth”. Weeks of browsing before a single form is filled in. Pages that answer those questions can put you on the shortlist early.
Galleries decide the shortlist
Homeowners pick the three contractors whose finished projects look like what they want. A gallery sorted by project type, with the before and the after, is often the most-read page on a remodeler's site.
The map pack matters, but less
“Remodeling contractor near me” still brings up the map pack, the three businesses Google shows on the map above the regular results. For remodeling it's one stop among several, and the reviews on that profile carry more weight than its position.
A slow sales cycle with a lot of silence
A design meeting, an estimate, a revision, then weeks of quiet while they talk it over. Contractors who keep in touch through that silence without pestering are the ones who tend to get the signed contract.
What usually goes wrong
The problems we see most for remodelers.
If a few of these sound familiar, the audit shows what they cost your remodeling business, with the fixes in order.
Cost questions answered by someone else
“How much does a bathroom remodel cost” is one of the first things homeowners search. If your site never discusses what drives the cost, a directory site or a competitor's blog does, and sets the homeowner's expectations before you've spoken.
Galleries with no context
Hundreds of finished kitchens on a phone, a dozen on the website, none labeled with the size, the scope or the timeline. The homeowner looking for a small galley kitchen can't tell you've done a lot of them.
Open estimates with no next step
Quotes sit in an inbox and nobody knows which ones are still live. Six weeks later the homeowner has signed with the contractor who called back.
Kitchens and baths share one page
Kitchens, baths, basements and additions on a single “Remodeling” page. Searches for each type have nowhere specific to land, so Google sends them to a competitor who built the page.
Search ads reach a small slice
Search ads reach homeowners the week they're ready to call. For remodeling that's a small slice of the market; everyone else spends months planning, and nothing reaches them while they do.
Reviews with no detail for a project this size
Twenty reviews that say “great job”. For a project this big, homeowners want to read how the schedule held, how the crew left the house and what happened when something changed.
What we'd focus on
The services that matter most for remodelers.
Not every service, every time. These are the ones that tend to move the numbers for remodelers; the audit sets the order.
- Get found
Websites
A page per project type, a gallery sorted the way homeowners browse, and the questions they're researching answered on your site rather than someone else's.
See the service - Follow up
Sales systems
A tracker for every open estimate, with the next touch scheduled, so nothing goes cold through a long decision and you can see what's actually still live.
See the service - Get found
Google Maps & local SEO
The map pack still earns you a look for “remodeling contractor near me”. Categories, service areas, project photos on the profile and a monthly scan of where you appear.
See the service - Get called
Meta ads
Remodels are planned for months. Finished-project ads on Facebook and Instagram can reach homeowners in your area during the planning, long before they search.
See the service - Get chosen
Reviews & reputation
An ask at the walkthrough, with a prompt that invites the full story: schedule, crew, surprises. Those are the reviews that help close remodels.
See the service - Get chosen
Content
The questions people research for weeks (“how long does a kitchen remodel take”, “what's included in a design-build”) answered by you, on your site, with your projects as the examples.
See the service
What people search
The searches behind the calls.
Your audit includes real search numbers for your towns. These are the searches we check.
Searches we check in your audit
Illustrative- “kitchen remodeling [your town]”A planned search with a long tail of research before it. A project-type page plus a gallery catches it.
- “bathroom remodel near me”The map pack shows three profiles. Reviews and project photos decide which get opened.
- “basement finishing contractor [your town]”Often a second project from a happy kitchen client. Worth its own page.
- “design build remodeler [your town]”People who search this know what they want. The page should say plainly whether you do it.
How it starts
Easy to start. Built to keep growing.
A free audit of your remodeling business first, then a plan in writing, then the work, then a report every month.
- 1
Free audit
We check your Google Maps ranking across town, your reviews against the top three, your website on a phone, who you're up against and how many people search for what you do, then write up the three fixes that matter first.
- 2
Plan in writing
A 30-minute call to walk through the audit. Then a written plan: what we'll do, in what order, the price and the term. Nothing starts until you say yes.
- 3
We build
We take a day-one baseline, then fix what matters first: your profile, your website, your tracking, your follow-up. You approve anything that goes public.
FAQ
Straight answers, up front.
What remodelers ask us before they start.
How do I promote my remodeling business?
Make the work findable and browsable: a page per project type, a gallery sorted by type with before-and-after photos, a Google Business Profile with the same photos, and reviews that tell the full story of a project. Then reach planners with Facebook and Instagram ads and keep every open estimate moving in a tracker. The free audit shows which pieces are missing.
What's the best marketing for a kitchen and bath remodeler?
Your finished projects, shown well and found easily. Homeowners shortlist on photos and reviews, so the gallery and the review process matter more than any single channel. Search and Maps catch people who are ready; Facebook and Instagram ads reach the ones still planning; the follow-up system helps with the ones in between.
How do remodelers get leads without lead-selling sites?
By owning the places people look: your site showing up for project-type searches in your area, your profile in the map pack, and your reviews. It takes months to build, and once it's built nobody can raise the fee or share your lead with four other contractors. We often run tracked ads alongside while it builds.
Do Facebook ads work for remodeling?
They can, when they show finished projects to homeowners in your area and there's a plan for what happens after the click. Remodeling has a long sales cycle, so an ad lead often needs months of follow-up before it becomes a contract. We run these ads with the follow-up in place, and track leads back to the ad.
The sales cycle is long. How do I follow up without being pushy?
Give them something useful at each touch: a photo of a similar finished project, a note on lead times, an answer to a question they asked at the walkthrough. We set the touches up on a schedule, for your approval first, so you can see every open estimate and the next step for each, and nothing depends on remembering.
What should a remodeling website include?
A page for each project type, a gallery sorted by type, a page for your design and build process, straight answers to the questions people research (timelines, what's included, how changes are handled), reviews with detail, and a form that's easy on a phone. Use your own photos throughout; stock kitchens are easy to spot.
Other trades
Built for the trades people call.
The free audit
See where your remodeling business stands when homeowners start looking.
Send your business name or website and the main city you serve. The free audit returns your Google Maps ranking across town, your reviews against the top three, your website on a phone and the three fixes that matter first.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first