Industries
Fence company marketing for homeowners who want to see the finished yard.
Kojo Growth is a marketing agency for local service businesses, including fence companies. Fence searches climb with the first warm weekend, and homeowners choose a fence type, look at finished yards, collect a few quotes and book the company that explains the process clearly. We work on getting you found for every fence type and repair job in the towns you serve, and on making your quote and permit steps easy to understand.
- A Google Business Profile for fence companies, with finished-yard photos in every town you serve
- A page for each fence type: vinyl, wood, chain-link, aluminum and gates
- Pages for repair and replacement work, not only new installs
- Search ads that start before the rush, tied back to phone calls and quote forms
By the Kojo Growth teamPublished Last updated
Free audit: see where your fencing business stands.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first
How customers find you
How people find a fence company
Fencing is planned, seasonal and compared. A new dog, a new pool, a new neighbor: the homeowner decides they want a fence, then spends a week or two finding out what kind, what it involves and who should build it.
By fence type and by reason
“Vinyl fence installation”, “privacy fence Canton”, “aluminum pool fence”, “fence for dogs”. People search for the fence they want, and often for the reason they want it. A page for each type catches the search.
Yards, not logos
On the map pack, the three businesses Google shows on the map above the regular results, and on your website, homeowners look for a yard like theirs. A profile full of finished fences at different houses gets opened; one with a logo and a truck gets skipped.
Permits, property lines and the HOA
“Do I need a permit for a fence”, “fence on the property line”, “HOA fence rules”. Homeowners research the rules before they call. A company that explains the local steps, and who handles which, looks easy to work with.
A short season, searched early
Searches start in late winter, peak through spring and early summer, and taper in fall. Companies visible in March are in front of people while they're still choosing. Ads that start in May arrive late.
What usually goes wrong
The problems we see most for fence companies.
If a few of these sound familiar, the audit shows what they cost your fencing business, with the fixes in order.
Every fence type shares a single page
Vinyl, wood, chain-link, aluminum and gates sit on one fencing page. The searches are by type, and none of them has a page written for it, so they land somewhere else.
Starting in May instead of March
The ads turn on in May, when the clicks are most expensive and the calendar is already filling. Starting in late winter puts you in front of homeowners while they're still comparing.
A Saturday request, a Monday reply
A quote request comes in on Saturday and gets a call on Monday. By then the homeowner has heard from other companies and is already comparing, and your reply lands in the middle of a decision instead of at the start.
Permit and HOA questions left for the phone call
Every homeowner wonders about permits, property lines and the HOA. When the site doesn't say who handles what, the question becomes a reason to call someone else, or not to call at all.
The cost question has no answer
People search “how much does a fence cost” and find national averages. A page that explains what drives a quote, such as material, height, length, gates, slope and removing the old fence, answers the question without a price list.
Repair work hidden behind “installation”
Storm-damaged panels, a sagging gate and a leaning post are searched all year, well beyond installation season. When the site only talks about new fences, the steadier repair work goes to whoever has a page for it.
What we'd focus on
The services that matter most for fence companies.
Not every service, every time. These are the ones that tend to move the numbers for fence companies; the audit sets the order.
- Get found
Google Maps & local SEO
The map pack decides “fence company near me”. We set up categories, service areas and finished-yard photos, and run a monthly map-grid scan of where you rank at each point across your towns.
See the service - Get found
Websites
A page per fence type, a page per town, repair pages, your own yards on every page, a plain note on permits and HOAs, and a quote form that works on a phone.
See the service - Get called
Google Ads
Search ads that start in late winter and follow the season, by fence type and town, with phone calls and forms tied back to the search that produced them.
See the service - Get chosen
Reviews & reputation
An ask when the last gate swings and a drafted reply to every review, so your profile stays as current as the newer company's.
See the service - Follow up
Email & text follow-up
A text back as soon as a quote request arrives, with a note on dates and the permit step, written and approved by you first, so a Saturday request isn't waiting for Monday.
See the service
What people search
The searches behind the calls.
The number is real monthly searches in one Metro Detroit town. The examples are the searches we check for your towns in your audit.
Searches a month in the US
Real search data- “fence company canton mi”Advertisers pay about $7 a click on Google Ads20
Searches we check in your audit
Illustrative- “fence installation [your town]”Seasonal. Peaks spring to early summer; a town page catches it.
- “vinyl fence installation near me”A fence-type search. It needs its own page, with photos of that type.
- “privacy fence [your town]”Often the same job as wood or vinyl, searched a different way. Worth a page.
- “fence repair near me”A year-round search. A repair page keeps the winter and storm work from going elsewhere.
How it starts
Easy to start. Built to keep growing.
A free audit of your fencing business first, then a plan in writing, then the work, then a report every month.
- 1
Free audit
We check your Google Maps ranking across town, your reviews against the top three, your website on a phone, who you're up against and how many people search for what you do, then write up the three fixes that matter first.
- 2
Plan in writing
A 30-minute call to walk through the audit. Then a written plan: what we'll do, in what order, the price and the term. Nothing starts until you say yes.
- 3
We build
We take a day-one baseline, then fix what matters first: your profile, your website, your tracking, your follow-up. You approve anything that goes public.
FAQ
Straight answers, up front.
What fence companies ask us before they start.
How do fence companies get leads?
Mostly from Google: the map pack for “fence company near me”, search results for fence types in their towns, and ads in season. Referrals and repeat work from neighbors add to it. Your profile, pages and reviews are what carry all of that, and the free audit shows which you have and which you're missing.
What's the best marketing for a fencing business?
A strong Google Business Profile full of finished yards, a page for each fence type and each town, reviews that keep coming through the season, and a prompt reply to every quote request. Add search ads that start before the rush. It's a short list, done thoroughly.
Do Google Ads work for fence installation?
Yes, in season and by type. “Vinyl fence installation [town]” is a ready-to-quote search. Ads that run by fence type and town, start in late winter and follow the season put your budget where the searching is, instead of a flat amount switched on in May. We won't run ads without call tracking in place first.
What should a fence company website include?
A page per fence type, a page per town, your own photos on every page (different yards, different types), a gallery, repair pages, recent reviews, a note on permits and HOAs, and a quote form and call button that work on a phone.
How do I get more reviews for my fence company?
Ask on the day the job finishes, by text, with a direct link. Reply to every review, including the rough ones. We set the ask up to run from your job software or CRM so it happens on every install, not only the ones you remember.
How should a fence company handle permit and HOA questions online?
Say plainly what your area usually requires, whether you pull the permit, and what the homeowner needs to provide, such as a survey, HOA approval or utility marking. A short page per town or county with those steps shows you know the local rules and answers the question people would otherwise call to ask.
Other trades
Built for the trades people call.
The free audit
See how your fence company shows up before the first warm weekend.
Send us your business name or website and the main city you serve. The free audit looks at what a homeowner sees when they search for your fence types, and ends with the three fixes that matter first.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first