Get found
Contractor SEO and AI search: get found on Google and in AI answers.
Contractor SEO is the work that makes your website the best answer for the jobs you want, on Google and in AI answers. Kojo Growth finds what is holding your site back, plans one page for every service and town so pages don't compete, and makes the site easy for search engines and for the bots behind ChatGPT, Claude and Perplexity to read, quote and cite.
- A technical audit and the fixes that matter first
- Keyword and competitor research for your trade and your towns
- One prioritized plan that says which page owns which search
- An AI-search check, and the fixes it finds
By the Kojo Growth teamPublished Last updated
Free audit: see what's working and what isn't.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first
Why it matters
Your site can be fine for people and invisible to Google and AI.
Contractor sites usually fail search quietly. Two pages compete for the same keyword, so neither ranks. Google can't reach half the pages because of a fault nobody noticed. Nothing on the site says what the business is and where it works. AI answers pull from the same pages, so the same gaps keep you out of ChatGPT too. You only see it in a site scan, in Google's Search Console (a free tool that shows how Google sees your site), or by asking an AI who to call.
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Pages that compete with each other
A “water heater repair” page, a “water heaters” blog post and a “services” page all targeting the same search. Google picks one, usually the weakest, and the rest dilute it. One plan settles which page owns which search.
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Technical blockers nobody sees
Pages Google can't reach, images that make the page load in several seconds, duplicate addresses for the same page, missing labels in the page code. These are quick to fix once found, and they hold back every other piece of work until they are.
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Not citable by AI
AI assistants cite pages that answer a question in the first few lines, with facts that match what the rest of the web says about the business. Most contractor sites bury the answer under a hero image and a slogan.
An example
What being cited in an AI answer looks like
Someone asks an AI assistant who to call. The assistant answers from pages it can read and quote. A service page with a direct answer, consistent business facts and structured data is more likely to be cited; a page with a slogan and a stock photo is not.
AI answer
A few local plumbers list same-day water heater service in Canton. Your Business has a dedicated water heater page that explains repair versus replacement, lists the brands it installs and shows licensed technicians and recent reviews.
Cited in this answer
- 1Your Businessyourbusiness.com/water-heaters
- 2Competitor Acompetitor-a.com
What's included
What you get with SEO & AI search.
Everything below is written into the plan before any work starts, and reported on every month.
Technical SEO audit and fixes
A full crawl of your site (a scan of every page the way Google's bot sees it), then the fixes: broken links, pages Google can't list, duplicate addresses, slow images and scripts, missing titles and headings. A lighter version runs every month so nothing drifts.
Keyword and competitor research
What people search for your services in your towns, with real search volumes, and which competitors rank for them today. We check what their pages do that yours don't, and what they've missed.
One prioritized SEO plan
A single list of what to do, in order, with the reason for each item. Service pages first, then area pages, then the articles that answer the questions people ask before they call. Refreshed on the schedule in your plan, from the data.
A page for every search, no overlap
Each service and each town gets one page that owns that search. Where two pages compete today, we merge them or send the weaker one to the stronger so the best page wins.
Structured data
Labels in the page code that tell Google and AI assistants what the business is, what it does, where it works and what questions it answers. Every label also matches something a visitor can see on the page.
Quick wins from Search Console
Search Console shows the searches where your pages already sit just outside the first page. Those pages get the first improvements, because a small change there can move clicks fastest.
AI-search readiness check
Can the search bots behind ChatGPT, Claude and Perplexity read your site? Does every page open with a passage an assistant could quote? Do your name, address and services match across the web? We check it, fix it and track where you're cited.
Clicks and leads in your report
Search Console clicks and impressions on your service and town searches, keywords in the top ten, and the leads that came from organic search, against your day-one numbers in the monthly report.
How we do it
How we do it.
Three steps to get going, then the work and a report every month.
- Step 1
Audit
We scan the site, connect Search Console and Analytics (Google's free tracking tools), pull your current rankings and the searches people make for your services in your area, and run the AI-search check. You get the findings in writing.
- Full technical scan
- Keyword and competitor research
- Day-one rankings and clicks recorded
- Step 2
Fix and plan
Technical blockers get fixed first, because nothing else works until they are. Then you get one prioritized plan: which pages to build, which to merge, what to write, in what order.
- Access, listing and speed fixes made
- Structured data added site-wide
- One plan you approve
- Step 3
Build and refresh
The plan gets worked through month by month. On the schedule in your plan we re-run the research and the AI-search check and re-order the plan, so the work follows the data and not last year's guesses.
- Pages built or merged from the plan
- Pages near the first page improved first
- Plan refreshed on a schedule
What you get each month
A light technical check
A scan every month to catch new errors, slow pages and listing problems before they cost you rankings.
Work from the plan
The next items on the plan: a page improved, a page built, two pages merged, labels extended to new pages.
Where you're cited
Which of your pages AI assistants and AI Overviews are citing, tracked and reported as it is, never promised.
In your monthly report
Search Console clicks and impressions, keywords in the top ten and organic leads, against day one, with next month's items from the plan.
Search demand
Answer the question and you get found.
Before people search for a company, they search for an answer. Google's AI Overviews and ChatGPT build those answers from pages that explain things clearly, so a page that answers one of these well is a page that can get quoted.
Searches a month in the US
Real search data- “how to get rid of ants”Advertisers pay about 88 cents a click on Google Ads49,500
- “how long does a roof last”Advertisers pay about $8 a click on Google Ads12,100
- “why is my check engine light on”Advertisers pay about $1 a click on Google Ads9,900
- “how much does a kitchen remodel cost”Advertisers pay about $8 a click on Google Ads6,600
- “why is my water heater leaking”Advertisers pay about $28 a click on Google Ads1,900
Numbers for several trades and towns are on the industries pages.
Works with
Part of one system.
Every service runs on the same plan, by the same team, in the same monthly report.
- Get chosen
Content
Service pages, guides and answers customers search for
See the service - Get found
Websites
SEO- and AI-ready sites, on their own or with marketing
See the service - Get found
Google Maps & local SEO
Be easier to find on Google Maps across your area
See the service - Build & measure
Monthly reporting
What we did, what changed, what's next
See the service
Industries
Trades where this matters most.
Every trade gets found a little differently. These are the ones where this service tends to do the most.
- RoofingAfter a storm, homeowners compare reviews and project photos before they call anyone.
- ElectricalPeople want licensed and nearby, and they read the reviews to be sure.
- Pest controlIt's a problem today. They call the closest company with recent, solid reviews.
- RemodelingA long decision. Helpful pages, project photos and reviews earn the shortlist.
Three promises
No surprises, in writing.
The same three promises on every plan, for every client.
The audit is free, no strings
You get the findings and the three fixes either way. If we're not the right fit, the audit is still yours.
You own your accounts
Your domain, content, Google Business Profile, analytics and accounts are always yours and stay in your name. If we part ways, any site we built is handed over or bought out on terms set in writing.
Terms in writing first
The plan, the price and the term are written down before any work starts. Term length depends on the work, and it's always on paper.
FAQ
Straight answers, up front.
What owners ask about SEO & AI search before they start.
What is contractor SEO?
The work that makes a contractor's website show up on Google for the jobs it wants: fixing technical problems, researching what people search in your towns, giving each service and area its own page, adding structured data and improving the pages that already sit near the first page. Local SEO, the Google Maps side, is its own service and works alongside it.
Is SEO still worth it in 2026, now that AI answers questions?
Yes. AI Overviews, AI Mode and assistants like ChatGPT answer from pages they can read and quote, so the same work that helps a page rank on Google is what makes it quotable in an AI answer. Google's own AI optimization guide says optimizing for AI search is still SEO. What has changed is that every page needs a direct answer up top and facts that match across the web.
What is AI search optimization?
It means making your pages easy for AI systems to find, understand and quote. In practice: letting the search bots behind ChatGPT, Claude and Perplexity read your site, opening each page with a direct answer, keeping your business facts the same everywhere, and adding structured data (the labels that tell Google what your business is). We check all of it and fix what's missing, as part of this service.
Can ChatGPT or Google AI Overviews recommend my business?
They can cite you when your pages answer the question being asked and your business facts are consistent across your site, your Google Business Profile and the directories. We track where you're cited and report it, but we don't promise citations, because no one controls what an AI assistant says.
How much does it cost to pay someone for SEO?
It depends on the size of the site, how many services and towns you want to be found for and how strong the competition is. After the free audit you get a written plan with the price and the term before any work starts. We don't publish prices because the work is different for every business.
How long does SEO take for a contractor?
Technical fixes can help within weeks: pages get listed, speed improves, errors stop. Rankings for competitive searches usually take several months of steady work, with the pages already near the first page moving first. Your report shows clicks and impressions every month so you can see the direction before the rankings land.
Can I do SEO on my own?
The basics, yes: fix broken links, make each service its own page, write clearly, add your business details consistently. What takes time and tools is the site scan, the keyword and competitor research, the structured data and the re-planning. If you'd rather do it yourself, the free audit still gives you the three fixes that matter most.
What is the difference between local SEO and SEO?
Local SEO is about the map pack, the three businesses Google shows on the map above the standard results: your Google Business Profile, reviews, citations and where you rank at each point across town. SEO is about your website's pages in the standard results and in AI answers. They share signals and work best together, which is why the plan covers both.
The free audit
See where you stand. Then decide.
Tell us your business name or website and the main city you serve. We'll look at what's working and what isn't, and send you the three fixes that matter first.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first