Industries
Cleaning business marketing that fills the calendar.
Kojo Growth is a marketing agency for local service businesses. For cleaning companies, cleaning business marketing aims at one thing: recurring clients. We set up your Google Business Profile and local SEO for searches like “house cleaning near me” and “office cleaning [city]”, build a site with a quote form that works on a phone, draft a review ask for after every clean, and write the follow-up that offers a weekly or biweekly schedule after a one-time deep clean.
- Google Business Profile and local SEO for house and office cleaning in your towns
- A site with a quote and booking form on every page
- A review ask after every clean, with a reply drafted for every review
- Follow-up that offers a schedule to every one-time client
By the Kojo Growth teamPublished Last updated
Free audit: see where your cleaning business stands.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first
How customers find you
How people find a cleaning company
Few people need a cleaner today. They want one that's trusted, easy to book and still around next season. The first search is only the start of the relationship, which sets this trade apart from the emergency trades.
“House cleaning near me”, then a comparison
Google Maps shows three companies. People open a few of them, compare reviews, look for a quote form and check how easy booking is. The company with the fewest steps between the search and a price has the edge.
Trust is the whole decision
Someone is coming into their home. Reviews that name the cleaner, background checks and insurance stated on the site, and photos of your team count for more than any offer.
Move-outs and deep cleans are the door
A lot of first bookings are one-time: a move-out, a post-renovation clean, a deep clean before guests arrive. Those searches are specific and deserve their own pages. The weekly client comes from what you do afterwards.
Office cleaning is found differently
Commercial clients search “office cleaning [city]” or “janitorial services”, collect a few quotes and sign a contract. It's a slower, larger search that wants its own page and its own follow-up.
What usually goes wrong
The problems we see most for cleaning companies.
If a few of these sound familiar, the audit shows what they cost your cleaning business, with the fixes in order.
Plenty of one-time cleans, few weekly clients
Deep cleans and move-outs come in, and nobody offers a schedule afterwards. The calendar refills from scratch every week.
Quotes that need a phone call
The site says “call for a quote”. People who want a number now book with the company that put one on the page.
Good reviews that name nobody
A scattering of “good job” reviews. Nothing about a specific cleaner, nothing recent, nothing about the move-out that went well.
Residential and commercial on one page
“Office cleaning [city]” goes to a competitor with a commercial page, because yours talks about kitchens and bathrooms.
Schedules that lapse without a word
A client pauses for a holiday or a trip and never restarts. Nobody asks whether they want the slot back, so a weekly booking turns into an empty one and a gap in the route.
Ads sent to the home page
Google Ads running on “maid service” and landing on a home page with no quote form. The clicks are paid for and the bookings are missed.
What we'd focus on
The services that matter most for cleaning companies.
Not every service, every time. These are the ones that tend to move the numbers for cleaning companies; the audit sets the order.
- Get found
Google Maps & local SEO
“House cleaning near me” is decided on the map. Categories for house cleaning and commercial cleaning, service areas, team photos, and a monthly scan of where you rank at each point across the towns you serve.
See the service - Get found
Websites
A quote or booking form on every page, a page for each kind of clean (recurring, deep, move-out, post-construction, office) and each town, and trust signals such as insurance, background checks and your team near the top.
See the service - Get chosen
Reviews & reputation
An ask after every clean, worded so the review names the cleaner and the kind of clean. In a trust-first trade, how fast new reviews come in helps your ranking and sells the next client at the same time.
See the service - Follow up
Email & text follow-up
The follow-up that builds a recurring client list: an offer of a schedule after every one-time clean, a message to clients whose schedule has lapsed, and a reminder before holidays and move-out season.
See the service - Get called
Meta ads
Recurring-clean offers to households in the zip codes you serve, and a separate campaign aimed at office managers. A small test is easy to run, and it works alongside the Maps work.
See the service
What people search
The searches behind the calls.
Your audit includes real search numbers for your towns. These are the searches we check.
Searches we check in your audit
Illustrative- “house cleaning near me”Google Maps shows three. Reviews and a quote form decide which one gets booked.
- “move out cleaning [your town]”A one-time clean that's often the first booking. Worth its own page, and a follow-up afterwards.
- “office cleaning [your town]”A commercial search with a contract behind it. Needs its own page and a slower follow-up.
- “deep cleaning service cost”People search the price before the company. A page that explains what affects it earns the quote request.
How it starts
Easy to start. Built to keep growing.
A free audit of your cleaning business first, then a plan in writing, then the work, then a report every month.
- 1
Free audit
We check your Google Maps ranking across town, your reviews against the top three, your website on a phone, who you're up against and how many people search for what you do, then write up the three fixes that matter first.
- 2
Plan in writing
A 30-minute call to walk through the audit. Then a written plan: what we'll do, in what order, the price and the term. Nothing starts until you say yes.
- 3
We build
We take a day-one baseline, then fix what matters first: your profile, your website, your tracking, your follow-up. You approve anything that goes public.
FAQ
Straight answers, up front.
What cleaning companies ask us before they start.
What is the best marketing strategy for a cleaning business?
Get found on Google Maps, put a quote form on every page, ask for a review after every clean, and follow up with every one-time client to offer a schedule. Many cleaning companies do the first and skip the last, and the last one is where recurring revenue comes from. Ads and social posts help once those four are in place.
How do I find clients for my cleaning business?
There are three sources. Search: people looking for a cleaner right now, reached through your Google Business Profile, local SEO and search ads. Past clients: a win-back message to everyone who booked once. Referrals: a review and referral ask after every clean. We set up all three and report which one each new client came from.
How do I get recurring cleaning clients?
Offer the schedule at the right moment. After a deep clean or move-out, send a message that week with a recurring offer and a booking link. Message clients whose schedule has lapsed, and remind past clients before busy seasons. Make the recurring plan the default choice on the quote form. We write those messages for you to approve, then set them up in your booking tool.
What should a cleaning company website include?
A quote or booking form on every page, what's included in each kind of clean, insurance and background checks stated clearly, photos of your team, reviews, a page for each town, and a separate page for office and commercial cleaning. It should load fast on a phone, because that's where most of the searching happens.
How do I advertise my cleaning business?
Start with Google: search ads on “house cleaning [town]” and “move out cleaning”, sent to a page with a quote form, with bookings tracked. Add Meta ads for recurring offers in your zip codes once the booking flow works. The order and the budget come from the audit, and the plan goes in writing before anything starts.
Other trades
Built for the trades people call.
The free audit
See where your cleaning company stands before the next move-out season.
Send us your business name or website and the main city you serve. The free audit returns your Google Maps ranking across town, your reviews against the top three, and the three fixes that matter first.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first