Get chosen
Social posts that show your real work.
Social media management for a small service business means posts on Facebook and Instagram, the places local customers check before they call. Kojo Growth builds each post from your jobs, photos and reviews and writes it in your voice, and the same posts go on your Google Business Profile when Google Maps & local SEO is in your plan. We don't make video, and the aim is proof of work a customer sees right before they call, not follower counts.
- Posts on your Facebook page and Instagram account, written for each platform
- Before-and-after and project posts built from your job photos
- Review and team posts, so the page reads like a working business
- Your pages tidied first: profile photo, cover, bio, hours and a link to your site
By the Kojo Growth teamPublished Last updated
Free audit: see what's working and what isn't.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first
Why it matters
People look before they call. A dead page costs you the job.
After someone finds you on Google, many of them check your Facebook or Instagram before they pick up the phone. If the last post is from two summers ago, they wonder if you're still in business. If the page is stock images and holiday greetings, they can't tell what your work looks like. For trades where people choose on what they can see, like detailing, painting, remodeling and landscaping, that check can decide the call. Posts that show recent jobs, in the places people look, answer it.
- 1
Nothing posted in months
A page that stopped in the past reads as a business that stopped. Posting often enough, even something small, keeps the page alive and gives people a reason to trust that you're still working.
- 2
Posts that don't show the work
Memes, stock photos and “happy Friday” tell a customer nothing. A before-and-after of a driveway, a finished kitchen or a clean engine bay tells them everything.
- 3
The same post pasted everywhere
A Facebook post and an Instagram post work differently: different length, different tone, different link rules. Copy-pasting one post to both looks lazy and performs that way.
An example
What a post looks like
A before-and-after from a finished job, cropped and captioned for Instagram, with the town named and the work described in a sentence. The same job becomes a Facebook post written for the people who already follow you, and a short Google profile post with a call button when that service is in your plan.
Your Business Before and after: a full bathroom repipe in Canton. Old galvanized out, new PEX in, water back on the same afternoon.
#canton#plumber#beforeandafter
What's included
What you get with social posts.
Everything below is written into the plan before any work starts, and reported on every month.
A plan for the platforms that matter
We check where your customers actually look, usually Facebook first, then Instagram, and plan around those. No posting to platforms your customers never open.
The same posts on your Google profile
Google Business Profile posts belong to Google Maps & local SEO. When that service is in your plan, each post also goes on your Google profile with a photo, a short line and a call button, so we don't write it twice.
Before-and-after and project posts
Built from the photos you take on the job: the problem, the work, the finish. We crop, order and caption them. Your photos are the content; we make them presentable.
Review and team posts
A good review turned into a post, a new hire introduced, a seasonal reminder that fits your trade. Enough variety that the page looks like a business, not a catalog.
Written for each platform
Each post is written for where it goes: conversational on Facebook, visual with a caption and tags on Instagram. Never the same text pasted twice.
A calendar you approve
Every month you get next month's posts to review in one place. You approve, edit or drop any of them before a single one is published.
Posted from your accounts
We post as a manager or editor on pages you own. Your domain, content, Google Business Profile, analytics and accounts are always yours and stay in your name.
How we do it
How we do it.
Three steps to get going, then the work and a report every month.
- Step 1
Set up and gather
We review your pages, fix the basics (profile photo, cover, bio, contact details, link to your site) and set up a simple way for you to send job photos from your phone.
- Pages tidied and matching your brand
- A photo drop you can use from the truck
- Your voice captured in a one-page guide
- Step 2
Plan the first month
From your photos and reviews we draft the first calendar: which jobs, which platforms, what day. You approve it before anything is written in final form.
- Posts tied to real jobs
- Platform mix agreed
- You approve the calendar
- Step 3
Post on schedule, review every month
Posts go out on the schedule in your plan. Each month we look at what got attention, drop what didn't and plan the next calendar. The number of posts and platforms is set in your written plan.
- Posts on the schedule in your plan
- Monthly calendar for approval
- Adjusted from what worked
What you get each month
Next month's calendar
The posts for the coming month, drafted from your latest jobs and sent to you for approval in one place.
Posts published on schedule
Published on your Facebook page and Instagram account, and on your Google profile when that service is in your plan, each written for its platform.
Pages kept current
Hours, services, cover images and links checked and updated so the pages match your website.
In your monthly report
How often we posted, reach, profile visits and any leads traced to social, against your day-one numbers. For most trades social is proof rather than the lead engine, and the report says so.
Works with
Part of one system.
Every service runs on the same plan, by the same team, in the same monthly report.
- Get chosen
Content
Service pages, guides and answers customers search for
See the service - Get chosen
Reviews & reputation
A review ask after every job, and a drafted reply to every review
See the service - Get called
Meta ads
Reach homeowners on Facebook and Instagram
See the service - Get found
Google Maps & local SEO
Be easier to find on Google Maps across your area
See the service
Industries
Trades where this matters most.
Every trade gets found a little differently. These are the ones where this service tends to do the most.
- Auto detailingBefore-and-after photos sell the job, on your Google profile and on social.
- LandscapingHomeowners scroll your project photos on Google and Instagram before they ask for a quote.
- PaintingHomeowners collect three estimates. The painter who shows finished rooms and follows up wins.
- RemodelingA long decision. Helpful pages, project photos and reviews earn the shortlist.
Three promises
No surprises, in writing.
The same three promises on every plan, for every client.
The audit is free, no strings
You get the findings and the three fixes either way. If we're not the right fit, the audit is still yours.
You own your accounts
Your domain, content, Google Business Profile, analytics and accounts are always yours and stay in your name. If we part ways, any site we built is handed over or bought out on terms set in writing.
Terms in writing first
The plan, the price and the term are written down before any work starts. Term length depends on the work, and it's always on paper.
FAQ
Straight answers, up front.
What owners ask about social posts before they start.
How much does it cost to hire a social media manager for a small business?
It depends on how many platforms you post to, how often, and whether you already take good job photos. After the free audit you get a written plan with the price and the term before any work starts. We don't publish prices, and social posts are usually part of a wider plan rather than bought alone.
Which social platforms matter for a local service business?
Facebook first, where most local customers and community groups are. Instagram matters for trades people choose by eye: detailing, painting, remodeling, landscaping. Your Google Business Profile matters too, and its posts are part of our Google Maps & local SEO service. We pick the two or three that fit you and skip the rest.
What should a contractor post on social media?
Your work. Before-and-afters, finished jobs with the town named, a problem you fixed and how, a review a customer left, your crew on site, a seasonal reminder. Photos from the job beat anything designed. The posts people skip are the stock images and the holiday graphics.
How often should a local business post?
Often enough that the page looks alive, without running out of things to say. Posting more only helps if you have the jobs and photos to back it. The exact number of posts and platforms is written into your plan.
Do Google Business Profile posts help ranking?
Google doesn't list posts as a ranking factor, and we don't claim they are. What they do is keep the profile active and give the person comparing three listings a reason to click or call yours: a recent job, a photo, a button. They're part of Google Maps & local SEO, and when that service is in your plan the same posts go there.
Do you make videos?
No. We make posts from your photos and reviews: images, before-and-afters and captions. If you film something yourself, we can add it to the calendar, but making video isn't something we offer.
Can AI replace a social media manager?
AI can help write a caption. It can't take the photo of the job, know which town it was in, or decide what you'd be proud to show. We use tools for the drafting and scheduling, then write in your voice from your own jobs, and you approve everything before it posts.
The free audit
See where you stand. Then decide.
Tell us your business name or website and the main city you serve. We'll look at what's working and what isn't, and send you the three fixes that matter first.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first