Industries
Landscaping marketing built for the season that starts in March.
Kojo Growth is a marketing agency for local service businesses. Landscaping marketing is seasonal and visual, so we run your Google Business Profile with frequent project photos, local SEO for “landscaping [town]” and “lawn care near me”, a site with a page for each service and town, and ads timed to spring and fall. A review ask after every project and a monthly report round it out.
- Google Business Profile and local SEO for landscaping and lawn care in your towns
- Your best project photos posted where people look before they call
- Spring and fall campaigns planned a season ahead
- A review ask after every project, with a reply drafted for every review
By the Kojo Growth teamPublished Last updated
Free audit: see where your landscaping business stands.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first
How customers find you
How people find a landscaper
The search starts when the snow melts, and it moves faster than most landscaping marketing does. By the time many companies start, the first round of homeowners has already picked who to call. It's a visual decision: people look at the work before they ask for a quote.
The spring window, and a smaller one in fall
“Landscaping [town]” and “lawn care near me” climb from early spring and peak before summer. Companies that are visible and posting in March fill the calendar; companies that start in May work with what's left. Fall brings a second, smaller wave for cleanups, snow removal and next year's projects.
Photos first, reviews second
People open a few profiles and scroll the photos, then read the reviews. A profile with recent project photos, labeled by job type and town, reads as a company that's busy and good at it. A profile with three old photos reads as a company that stopped.
Maintenance and projects are different searches
“Lawn care” and “lawn mowing service” are recurring, price-sensitive searches that homeowners repeat every year. “Patio installation”, “landscape design” and “retaining wall” are project searches with research behind them. They need different pages, different photos and different follow-up.
Ads in the weeks that matter
Search ads on “lawn care [town]” in March and “snow removal” in November reach people in the weeks they're deciding. For the project searches, Meta ads built from your own before-and-after photos do the same job, and the follow-up decides how many of those clicks become site visits.
What usually goes wrong
The problems we see most for landscapers.
If a few of these sound familiar, the audit shows what they cost your landscaping business, with the fixes in order.
Marketing starts when the phone's already ringing
By the time ads go live in May, the spring searchers have booked. The best weeks of the year go to catching up.
Great work, no photos online
A long list of finished projects and a profile whose last photos are several years old. People can't see what they'd be buying.
Design, hardscape and snow in one paragraph
Design, hardscape, irrigation, mowing and snow removal share a single services paragraph. “Paver patio [town]” goes to a company with a page about paver patios.
Maintenance accounts that drift away
Recurring accounts lapse each spring and nobody notices until the route is short. No reminder goes out and no renewal message follows.
Quotes that take a week
A site visit, then a written quote that arrives well after, then silence. The homeowner took the first quote that came back.
Winter with nothing to say
Snow removal is searched in November, but the site and the profile only talk about summer. The off-season work goes to whoever has a page for it.
What we'd focus on
The services that matter most for landscapers.
Not every service, every time. These are the ones that tend to move the numbers for landscapers; the audit sets the order.
- Get found
Google Maps & local SEO
The top three on Google Maps decide “landscaping [town]” and “lawn care near me”. Categories, service areas, frequent photo posts, and a monthly scan of where you rank across the towns you serve.
See the service - Get chosen
Social posts
This is a trade where people look before they call. Before-and-after posts of finished projects on Google, Instagram and Facebook, scheduled from the photos your crew already takes.
See the service - Get found
Websites
A page per service (design and installation, hardscaping, irrigation, maintenance, snow removal) and per town, with photo galleries, a quote form, and a separate path for recurring maintenance.
See the service - Get called
Meta ads
Spring and fall offers in the zip codes you want, with your own photos as the creative. Set up to go live before the rush, with the leads tracked back to the ad.
See the service - Get chosen
Reviews & reputation
An ask after every project and every season of maintenance, worded so reviews mention the work and the town.
See the service - Follow up
Email & text follow-up
A renewal reminder to maintenance clients before each season, and a follow-up on every quote nobody has answered yet.
See the service
What people search
The searches behind the calls.
Your audit includes real search numbers for your towns. These are the searches we check.
Searches we check in your audit
Illustrative- “landscaping companies near me”Climbs from early spring. The top three on the map and the photos decide it.
- “lawn care service [your town]”A recurring, price-sensitive search. Worth a page with what's included and a quote form.
- “paver patio installation [your town]”A project search with research behind it. A page with a photo gallery catches it.
- “snow removal [your town]”Searched in November, often by people who already hired a landscaper. Have the page ready.
How it starts
Easy to start. Built to keep growing.
A free audit of your landscaping business first, then a plan in writing, then the work, then a report every month.
- 1
Free audit
We check your Google Maps ranking across town, your reviews against the top three, your website on a phone, who you're up against and how many people search for what you do, then write up the three fixes that matter first.
- 2
Plan in writing
A 30-minute call to walk through the audit. Then a written plan: what we'll do, in what order, the price and the term. Nothing starts until you say yes.
- 3
We build
We take a day-one baseline, then fix what matters first: your profile, your website, your tracking, your follow-up. You approve anything that goes public.
FAQ
Straight answers, up front.
What landscapers ask us before they start.
How do I market my landscaping company?
Start before the season. Fill the Google Business Profile with photos and keep posting, build a page for each service and town, set up a review ask after every project, and have spring ads ready for March rather than May. Then follow up on every quote and every maintenance renewal. The audit shows which of these is weakest for you, and that's where we start.
When should I start spring marketing?
Earlier than feels natural. Searches start climbing when the snow melts, so profiles, pages and ads should be ready by late winter. Fall has a second, smaller window for cleanups, snow removal and next year's projects. We plan both windows a season ahead, on the schedule in your plan.
How do I get landscaping customers?
Be visible where they look (the top three on Google Maps and your photos), make the quote fast, ask for a review after every project, and stay in touch with maintenance clients so they renew instead of searching again. Referrals come from the same place: a client who's been reminded you exist. We set that up and report which source each new client came from.
Is the landscaping business oversaturated?
There are a lot of landscapers, and many of them market the same way: a truck sign and a Facebook page. In a search, only three companies show on the map. The aim is to be one of the three in your towns, with current photos and recent reviews, and the free audit measures how far you are from that today.
What should a landscaping website include?
A photo gallery of finished projects on every service page, a page for each service and each town, what's included in maintenance plans, a quote form that works on a phone, reviews, and a snow removal page if you offer it. The site should look like the work, because people decide from the pictures.
How do I get commercial and HOA maintenance contracts?
Property managers and HOA boards search differently from homeowners. They look for “commercial landscaping [city]” or “HOA landscaping”, collect a few proposals and read for reliability. A separate page for commercial work, photos of larger properties, reviews from managers, and a follow-up on every proposal give you a better chance at those contracts.
Other trades
Built for the trades people call.
The free audit
See where your landscaping company stands before the first warm week.
Send us your business name or website and the main city you serve. The free audit returns your Google Maps ranking across town, how your photos and reviews compare with the top three, and the three fixes that matter first.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first