Get chosen
Content that answers what your customers ask.
Content marketing for a local service business means publishing the pages and articles that answer what customers search for before they call. Kojo Growth plans each piece from real US search data, writes it with you in a short monthly conversation, fact-checks it and publishes it on your site once you approve it. Every piece opens with a direct answer, so Google and AI assistants can quote it.
- A topic plan built from what people search in your towns
- A service page for every service and an area page for every town you cover
- Cost guides, comparison articles and FAQs written for your trade
- A monthly calendar you approve before anything is written
By the Kojo Growth teamPublished Last updated
Free audit: see what's working and what isn't.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first
Why it matters
The questions get asked before the call. Someone else is answering them.
Before a homeowner calls a plumber about a water heater, they search “tankless vs tank water heater” and “water heater replacement cost”. Whoever answers those questions well is the business they already trust when it's time to call. For most local businesses that answer comes from a national brand, a software company's blog or a competitor. Content is how you take it back: a page for every service, a page for every town, and a straight answer to each question your customers ask on the way to hiring you.
- 1
One page trying to cover everything
A “Services” page that lists every job you do can't rank for any of them. Google sends “sewer line repair” searches to a page about sewer line repair. If you don't have one, a competitor does.
- 2
Topics picked by guesswork
Writing about whatever comes to mind produces articles nobody searches for. A topic plan starts from how many people search for your services in your towns, so every piece has a reason to exist.
- 3
Generic copy that could be anyone's
Pages that read like every other contractor's site get skipped by readers and by Google. Your pages should sound like you, name your towns, show your jobs and answer the questions you hear on the phone.
An example
What a month's content calendar looks like
One month for a plumbing business: a service page, a cost guide, an area page and an FAQ, each tied to a search people make and scheduled for the day it goes live. You approve the list before anything is written and each piece before it's published.
Next month
Approved by you- 3Service page: sump pump replacementWebsite · tied to “sump pump replacement”
- 10Guide: tankless vs tank water heatersWebsite · tied to “tankless vs tank water heater”
- 17Area page: WestlandWebsite · tied to “plumber westland mi”
- 24FAQ: how long does drain cleaning take?Website · tied to a People Also Ask question
What's included
What you get with content.
Everything below is written into the plan before any work starts, and reported on every month.
A topic plan from real search data
Searches for your services and your towns, pulled with their monthly volumes, grouped into topics and ordered by how much they're worth to you. Updated on the schedule in your plan, so new questions get added.
Service pages
One page per service, written for the search it should win and the questions people ask before they book it. What's included, what affects the price, how long it takes, when to call.
Area pages
A page for each town you serve, with the services you offer there and local detail, so you can show up for “roofer Livonia” and not only “roofer near me”.
Articles for the comparison stage
The “how much does it cost”, “which is better”, “is it worth it” and “how often should I” articles your customers read before they choose. Straight answers, with cost ranges only where we can source them.
FAQs from real questions
The questions Google shows under “People also ask”, and the ones you hear on the phone, answered in a few short sentences each, on the page where they belong.
Fact-checked and SEO-checked
Every piece is checked for accuracy before it's published, and checked against the search it targets: title, headings, the answer up top, internal links and structured data (the labels that tell Google what a page is about).
Published on your own site
We publish on your website, in your account, with the page added to the sitemap and linked from the pages that should point to it, not on a separate blog platform. Your domain, content, Google Business Profile, analytics and accounts are always yours and stay in your name.
Written to be cited by AI
Each piece opens with a direct answer and keeps your business facts consistent, so Google's AI answers and assistants like ChatGPT have something clear to quote. We track citations and report them; we can't promise them.
How we do it
How we do it.
Three steps to get going, then the work and a report every month.
- Step 1
Research the topics
We pull what people search for your services in your towns, look at what's already ranking, and list the pages your site is missing. The result is a topic plan, ordered by value, that you approve.
- Search volumes with a source
- Gaps against the competitors who rank
- A plan you approve before writing
- Step 2
Ask you the questions only you can answer
About 15 minutes a month, in a short call or voice note: how you handle a job, what you tell customers on the phone, what's different about how you work. That is what makes the pages yours instead of a template.
- A short call or a voice note
- Photos from your jobs
- Your voice, not a generic one
- Step 3
Write, check, publish
Each piece is drafted, fact-checked, SEO-checked and sent to you for approval. Once you say yes it goes live on your site, linked and in the sitemap, on the day the calendar says.
- You approve every piece
- Published in your own site account
- Clicks tracked from the day a page goes live
What you get each month
A calendar you approve
Next month's pieces, each tied to a real search, sent to you before any writing starts. The number of pieces is set in your written plan.
Pieces written and published
Service pages, area pages, articles and FAQs drafted, fact-checked, approved by you and published on your site.
Older pages refreshed
Pages that have slipped get updated with new answers, new photos and a better opening. Refreshing a page can be worth more than writing a new one.
In your monthly report
Clicks from search to your service pages, the searches where you now show up and any AI-answer citations we found, against your day-one numbers.
Search demand
The questions your customers ask before they call.
Every one of these is a page waiting to be written: a clear answer, a few photos of the job and a button to call. Pages like these are what we write for you.
Searches a month in the US
Real search data- “how much does a bathroom remodel cost”Advertisers pay about $13 a click on Google Ads9,900
- “how much does a new roof cost”Advertisers pay about $13 a click on Google Ads8,100
- “how to unclog a drain”Advertisers pay about $3 a click on Google Ads6,600
- “how much does it cost to paint a house”Advertisers pay about $8 a click on Google Ads3,600
- “why is my ac not cooling”Advertisers pay about $9 a click on Google Ads2,400
Numbers for several trades and towns are on the industries pages.
Works with
Part of one system.
Every service runs on the same plan, by the same team, in the same monthly report.
- Get found
SEO & AI search
Get found on Google and in AI answers
See the service - Get found
Websites
SEO- and AI-ready sites, on their own or with marketing
See the service - Get chosen
Social posts
Your finished jobs on Facebook and Instagram
See the service - Build & measure
Monthly reporting
What we did, what changed, what's next
See the service
Industries
Trades where this matters most.
Every trade gets found a little differently. These are the ones where this service tends to do the most.
- RemodelingA long decision. Helpful pages, project photos and reviews earn the shortlist.
- LandscapingHomeowners scroll your project photos on Google and Instagram before they ask for a quote.
- Basements & foundationsBig job, big worry. Owners research, compare and read every review before they call.
- Pest controlIt's a problem today. They call the closest company with recent, solid reviews.
Three promises
No surprises, in writing.
The same three promises on every plan, for every client.
The audit is free, no strings
You get the findings and the three fixes either way. If we're not the right fit, the audit is still yours.
You own your accounts
Your domain, content, Google Business Profile, analytics and accounts are always yours and stay in your name. If we part ways, any site we built is handed over or bought out on terms set in writing.
Terms in writing first
The plan, the price and the term are written down before any work starts. Term length depends on the work, and it's always on paper.
FAQ
Straight answers, up front.
What owners ask about content before they start.
What are content marketing services?
Planning, writing and publishing the pages and articles that bring customers to your website from search: service pages, area pages, guides that answer “how much” and “is it worth it”, and FAQs. For a local service business it also means keeping those pages current and measuring the clicks and leads they bring in.
How much content does a local service business need?
A page for every service and every town you serve comes first; that's the foundation and most sites don't have it. After that, a steady flow of articles that answer the questions your customers ask is worth more than one big batch. The number of pieces each month is written into your plan and depends on how many services and towns you cover.
Does blogging still work for contractors?
Articles that answer a real question still bring in people who are about to hire, and they're what AI answers quote. Articles written to fill a calendar don't. The difference is whether the topic came from search data and whether the answer is specific. We only write the first kind.
What should a plumber or HVAC company write about?
The questions customers ask before they call: how much a job costs and what changes the price, repair versus replace, how long something lasts, what to do in an emergency, what a permit involves, how to choose between options. Plus a page for each service and each town. The topic plan lists them in order of value.
Who writes the content, and is it fact-checked?
We write it, from a short monthly conversation with you and from your real jobs. Every piece is fact-checked and SEO-checked before you see it, and nothing is published until you approve it. Facts and figures come with a source or they don't go in.
Can AI-written content rank on Google?
Google's guidance is that it rewards helpful, original content whoever or whatever drafted it, and penalizes content made mainly to game rankings. We use AI tools in the research and drafting, then fact-check, edit for your voice and add what only you know. Generic AI output on its own doesn't rank and doesn't win customers.
How does content help with AI answers?
Google's AI Overviews and assistants like ChatGPT tend to quote pages that answer a question directly near the top and whose business facts match across the web. Every piece we publish is built that way. We track where you get cited and report it, without promising it.
The free audit
See where you stand. Then decide.
Tell us your business name or website and the main city you serve. We'll look at what's working and what isn't, and send you the three fixes that matter first.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first