Roofing SEO for the replacement jobs and the storm-week calls.

Roofing SEO is everything that makes your company show up in Google's unpaid results and map pack for roofing searches in the cities you serve. In practice it's five things: a page for each service and each city; a Google Business Profile with the right categories, service areas and photos; reviews that keep pace with the top three; technical fixes so the site loads fast on a phone and Google can read it; and, increasingly, the structure that lets AI assistants cite you. It's slower than ads and it builds over time: the pages keep working after you stop paying for clicks.

Some of it, yes. You can claim and fill out your Google Business Profile, ask every customer for a review, and post photos of finished roofs. What's hard to do yourself is the rest: writing a page for each service and city that actually ranks, fixing the technical issues on the site, tracking rank across your territory, and doing it every month. If you have the time, start with the profile and the reviews. If you'd rather not, that's the work we do.

Profile fixes can show within weeks. New service and city pages usually take a few months to rank, longer in competitive metros, and the map pack moves as reviews and signals build. We don't promise rankings and nobody honest will. What you get instead is a monthly report with the map scan, the pages that are moving and the leads they produced, so you can see the direction before the jobs arrive.

Start from what a booked roof is worth to you and what a lead costs in your market, not from a percentage. A replacement is a big job, so a roofer can often carry a higher cost per lead than most trades; the mistake is spending it on bought leads that other roofers also received. In the free audit we look at the searches in your cities and what the top three are doing, then recommend a budget split between work that builds over time and ads that bring calls now. The plan and terms go in writing before anything starts.

For specific jobs, yes. Meta ads put photos of your work in front of homeowners in the zip codes you choose, which is useful after a storm and in spring. They don't catch someone who's searching for a roofer right now; that's Google's job. We use Meta for storm-season and neighborhood offers, with tracking so you know what each lead cost, and never as the only channel.

By owning the places the search happens: the map pack, your own search ads, a page for each city, reviews, and a site that turns a visit into a call. Bought leads go to several roofers at once and stop when you stop paying. Owned leads take longer to build and keep arriving. Your domain, content, Google Business Profile, analytics and accounts are always yours and stay in your name. If we part ways, any site we built is handed over or bought out on terms set in writing.