Industries
Moving company marketing for the crew people trust with everything they own.
Kojo Growth is a marketing agency for local service businesses, including moving companies. A move is planned for weeks and booked in an afternoon: people ask a few companies for a quote, read the reviews looking for horror stories, and go with the one that looks real and explains itself clearly. We work on getting you onto the map in the towns you serve, proving you're a licensed local company and making the quote request easy to answer.
- A Google Business Profile for movers in every town you serve, with crew and truck photos
- A site that proves you're a real, licensed, local company
- Pages for each kind of move: local, long distance, commercial and specialty
- Search ads timed to the summer and month-end peaks, with leads tied to the search
By the Kojo Growth teamPublished Last updated
Free audit: see where your moving business stands.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first
How customers find you
How people find a mover
Moving is a once-every-few-years purchase with a hard deadline and a lot of fear attached. Nobody has a mover they already trust, so they search, compare and read reviews more carefully than for almost any other trade.
Searched by town and by kind of move
“Movers Dearborn”, “local moving company near me”, “long distance movers Michigan”, “piano movers”. A page for each kind of move and each town catches the search. A single services page doesn't.
The map first, then the one-star reviews
Three businesses show on a map above the regular results, the map pack, and the first thing people do is read the worst reviews. A profile with recent, detailed reviews and an owner reply to the bad ones gets the quote request.
Brokers have taught people to be wary
Many “get moving quotes” sites are brokers: the request goes to a company the homeowner has never heard of, or to several at once. Customers have learned to check who will really show up. Your site should answer that before they ask: who you are, where you're based and what you're licensed for.
Summer, month-end and the weekend before
Searches climb from May through September and spike around month-end and the first of the month. Ads that scale up for those weeks, and a calendar that shows real availability, help you get the bookings.
What usually goes wrong
The problems we see most for moving companies.
If a few of these sound familiar, the audit shows what they cost your moving business, with the fixes in order.
Mistaken for a broker
No USDOT number on the site, stock photos of a truck you don't own, no address, no faces. It looks like the sites people have been warned about, so they close it and keep searching.
The request arrived on a Tuesday night
The homeowner sent a few requests before bed. The company that came back the next morning with a clear next step is the one they're talking to. Yours replied on Wednesday afternoon.
One bad review doing all the talking
A damaged dresser two years ago, a furious review, no reply. It's the first thing every searcher reads. A run of recent, detailed good reviews and one calm owner reply would bury it.
An estimate nobody explains
People fear surprise charges on moving day. If your site doesn't say how the estimate works, what's included and what can change the final number, the cautious customers move on to a company that does.
Long-distance and specialty work with no page
Long-distance, commercial, pianos, safes and hot tubs are all quoted differently and searched by name. When they share the local-move page, none of those searches finds a page that was written for it.
Your warehouse sets the map, not your service area
You'd happily move people across the county, but the map shows you only a few miles around the yard. A profile and pages set up for every town you serve widen what Google treats as local for you.
What we'd focus on
The services that matter most for moving companies.
Not every service, every time. These are the ones that tend to move the numbers for moving companies; the audit sets the order.
- Get found
Google Maps & local SEO
Movers are decided in the map pack and the reviews under it. We set up categories, service areas and real crew and truck photos, and run a monthly map-grid scan across the towns you serve.
See the service - Get found
Websites
A site that proves you're real and local: USDOT and license numbers, your trucks and your crew, a page per kind of move and per town, and a quote form that asks the right questions.
See the service - Get chosen
Reviews & reputation
A review ask after every move, written to invite detail about the crew, the care and the timing, and a drafted reply to every review, so the rough one from two years ago stops being the headline.
See the service - Follow up
Email & text follow-up
A text back as soon as a quote request arrives, with a next step you wrote and approved, so a request sent on a Tuesday night in July doesn't wait for the morning.
See the service - Get called
Google Ads
Search ads by kind of move and town, scaled up for summer and month-end, with phone calls tied back to the search that produced them.
See the service
What people search
The searches behind the calls.
Your audit includes real search numbers for your towns. These are the searches we check.
Searches we check in your audit
Illustrative- “movers near me”The map pack decides this one. Reviews, especially the replies to bad ones, decide who gets the quote request.
- “local moving company [your town]”A town page per place you serve catches this; the default map radius doesn't.
- “long distance movers [your state]”Higher value, more research, more fear. The page should show the license and explain how it works.
- “piano movers [your town]”A specialty with its own search. If you do it, it needs its own page.
How it starts
Easy to start. Built to keep growing.
A free audit of your moving business first, then a plan in writing, then the work, then a report every month.
- 1
Free audit
We check your Google Maps ranking across town, your reviews against the top three, your website on a phone, who you're up against and how many people search for what you do, then write up the three fixes that matter first.
- 2
Plan in writing
A 30-minute call to walk through the audit. Then a written plan: what we'll do, in what order, the price and the term. Nothing starts until you say yes.
- 3
We build
We take a day-one baseline, then fix what matters first: your profile, your website, your tracking, your follow-up. You approve anything that goes public.
FAQ
Straight answers, up front.
What moving companies ask us before they start.
What's the best way to market a moving company?
Be where people look and look real when they get there: a Google Business Profile with recent reviews in your towns, a page for each kind of move and each town, and a site with your license numbers and real crew photos. Then add search ads timed to summer and month-end. The free audit shows where you stand on each.
Why do customers treat my site like a broker's?
Because broker sites have trained them to. If yours has no license numbers, no address, stock trucks and no faces, it looks the same. Put your USDOT and state license numbers on every page, show your real trucks and crew, and explain how your estimate works and what's included. Looking real is most of the battle in moving.
How do I deal with a bad review that's been on top for two years?
Reply to it, calmly and once, saying what happened and what changed. Then make it a smaller part of the picture: a review ask after every move, written to invite detail, brings in recent reviews that push it down the list and outweigh it in the rating. We don't remove reviews or buy them; we build the process that makes one bad one matter less.
What should a moving company website include?
License numbers and address on every page, real photos of trucks and crew, a page per kind of move (local, long distance, commercial, specialty) and per town, how your estimates work and what's included, recent detailed reviews, and a quote form that asks for dates, size and both addresses so your reply can be specific.
How should a moving company explain its estimates online?
Say plainly whether estimates come from an in-home visit, a video walkthrough or a phone call, what's included, and what can change the final number, such as stairs, long carries or extra items. Fear of surprise charges is a common reason people leave. A short page on how your estimate works, linked from the quote form, answers it before anyone calls.
Other trades
Built for the trades people call.
The free audit
See how your moving company looks to someone who has never heard of you.
Send us your business name or website and the main city you serve. The free audit looks at what a nervous customer finds when they search for you, and ends with the three fixes that matter first.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first