Industries
Electrician SEO for the panel, charger and generator jobs you want.
Electrician SEO means showing up for the searches that lead to the jobs you want: “electrician near me”, “panel upgrade [city]”, “EV charger installation”, “generator installation” and the emergency calls. Kojo Growth builds a page for each service and area, works on your Google Business Profile and reviews, and runs search ads, then reports what changed every month.
- A page for each job you want, from panel upgrades to EV chargers and generators
- Google Maps work built to get you into the top three across your service area
- Search ads aimed at the jobs you want, with the search terms checked
- A review ask after every job, worded so reviews name the work, and a drafted reply to every review
By the Kojo Growth teamPublished Last updated
Free audit: see where your electrical business stands.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first
How customers find you
How people find an electrician
Electrical work splits into three kinds of search, and each one asks something different of you.
Emergency: no power, sparks, a burning smell
“Emergency electrician near me” is a phone search from someone who needs help now. The map pack, the three businesses Google shows on a map above the other results, takes much of it. Hours that say open and a number to tap decide which listing gets the call.
Project: panel upgrades, EV chargers, generators
These are planned jobs with research behind them. People search the job by name, read about permits and what affects the cost, and compare reviews. A page for each job catches the search; a general “residential electrical” page doesn't.
Licensed and insured, visibly
Electrical is a trade where people check. The license number on the site and the profile, insurance mentioned, and reviews that say “passed inspection” often settle the comparison before price does.
Problem searches come first
“Breaker keeps tripping”, “outlet not working” and “lights flicker” come from people who don't yet know what they need. A short page that explains the likely causes and when to call an electrician reaches them before they've picked a company.
What usually goes wrong
The problems we see most for electricians.
If a few of these sound familiar, the audit shows what they cost your electrical business, with the fixes in order.
Known for service calls, not the jobs that pay
The profile and the site say “electrician”. Nothing says panel upgrades, EV chargers or standby generators, so those searches go to a competitor who named them.
The wrong primary category
“Contractor” or “Electrical supply store” instead of “Electrician”. Google may not show you on the map for the searches you want.
The license is on the truck, not the site
People checking for licensed and insured can't find it in five seconds and move on.
Ad spend on salary and school searches
Spend goes to “electrician salary”, “electrician school” and do-it-yourself searches because nobody adds negative keywords, the list of searches we tell Google to skip.
“Great guy” reviews
“Great guy” doesn't help you show up for generator installs. Reviews that name the job and the town do, and that comes from how you ask.
The Sunday-evening EV charger question
A homeowner asks about an EV charger on a Sunday evening and the reply comes Tuesday. They booked someone on Monday.
What we'd focus on
The services that matter most for electricians.
Not every service, every time. These are the ones that tend to move the numbers for electricians; the audit sets the order.
- Get found
Google Maps & local SEO
The map pack carries “electrician near me” and most town searches. The right primary category, services listed one by one, service areas, and a monthly map scan.
See the service - Get found
Websites
A page for each job you want (panel upgrades, EV chargers, generators, rewiring, lighting, commercial) and each town, license number visible, and a call button that stays on screen on a phone.
See the service - Get found
SEO & AI search
The project searches (“EV charger installation cost”, “how long does a panel upgrade take”) are research searches. Pages that answer them can rank, get cited by AI assistants, and bring the planned jobs.
See the service - Get chosen
Reviews & reputation
An ask after every job, worded so reviews mention the work and the town, and a drafted reply to every review.
See the service - Follow up
Email & text follow-up
A text back as soon as a call is missed, a reply to web forms, and a follow-up on every project quote. You approve each message before it goes live.
See the service
What people search
The searches behind the calls.
Your audit includes real search numbers for your towns. These are the searches we check.
Searches we check in your audit
Illustrative- “electrician near me”Mostly emergency and small jobs. The map pack and the ads above it decide it.
- “panel upgrade [your town]”A planned job worth its own page. People read about permits and timing before they call.
- “ev charger installation”A growing search. A page that explains the options catches people before they've picked an electrician.
- “generator installation [your town]”Spikes after an outage. Have the page and the reviews ready before the storm.
How it starts
Easy to start. Built to keep growing.
A free audit of your electrical business first, then a plan in writing, then the work, then a report every month.
- 1
Free audit
We check your Google Maps ranking across town, your reviews against the top three, your website on a phone, who you're up against and how many people search for what you do, then write up the three fixes that matter first.
- 2
Plan in writing
A 30-minute call to walk through the audit. Then a written plan: what we'll do, in what order, the price and the term. Nothing starts until you say yes.
- 3
We build
We take a day-one baseline, then fix what matters first: your profile, your website, your tracking, your follow-up. You approve anything that goes public.
FAQ
Straight answers, up front.
What electricians ask us before they start.
What are good SEO keywords for electricians?
The ones that name a job and a place. “Electrician [town]” and “electrician near me” bring the general calls. “Panel upgrade [town]”, “EV charger installation [town]”, “generator installation”, “emergency electrician”, “rewiring” and “commercial electrician [town]” bring the jobs you choose. Problem searches (“breaker keeps tripping”, “outlet not working”) bring people in early. We check which of these are searched in your towns during the audit and build a page for each one worth having.
How much does electrician SEO cost?
It depends on how many towns and services you want to show up for and how strong the competition is. Agencies charge by a monthly retainer or a project, and the honest answer is that nobody can quote it without looking at your market. We look at your market in the free audit, then put the plan and terms in writing before any work starts.
How do electricians get more reviews?
Ask after every job, while the customer is still standing there or by text the same day, with a link that opens the review form. Word the ask so the review mentions the job and the town (“panel upgrade in Livonia”), because those reviews help you show up for that search. Reply to every review, good or bad. We set the ask up inside your job software, with the message written and approved by you first, so it happens without anyone remembering.
How do I market my electrical business?
In this order: get the Google Business Profile right and reviews moving; build a page for each job and each town; add search ads for the searches you want more of; then make sure every call and form gets an answer. The free audit points to the weakest of these for you, and that's where we'd start.
What should an electrician website include?
Your license number and insurance, a page for each service with what's involved and what affects the cost (not a price list), a page for each town, reviews, photos of finished jobs, and a call button that stays on screen on a phone. Fast on mobile, because the emergency searches happen on a phone in the dark.
How do I get more EV charger and generator installs?
Give each job its own page that answers what people search before they call: what's involved, what affects the cost, whether a permit is needed and how long it takes. Add photos of finished installs, reviews that name the job, and your license number. For generators, have the page and the reviews in place before storm season, since searches jump after an outage. EV chargers are a growing search, so a clear page is worth having now.
Other trades
Built for the trades people call.
The free audit
See how you show up for panel, charger and generator searches.
All we need to start is your business name or website and the main city you serve. The free audit covers your Google Maps ranking across town, your reviews against the top three electricians, your website on a phone, who you're up against, how many people search for what you do, and the three fixes that matter first.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first