Industries
Restoration marketing for the calls that can't wait.
Kojo Growth is a marketing agency for local service businesses. Restoration marketing is emergency marketing: the customer searches “water damage restoration near me” with a flooded basement and calls the first company that answers. We build your Google Business Profile for the top three on the map, a site with a page for each loss type (water, fire, mold, storm) and each city, search ads set up to cover nights and weekends, and a text back as soon as a call is missed.
- Google Business Profile and local SEO for water, fire and mold searches in your cities
- Search ads set up for nights and weekends, with calls tracked back to the ad
- A page for each loss type and each city, built to load fast on a phone
- A text back as soon as a call is missed, written for you to approve
By the Kojo Growth teamPublished Last updated
Free audit: see where your restoration business stands.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first
How customers find you
How people find a restoration company
A pipe bursts, a basement floods, a sewer backs up. The search happens on a phone, often late at night, and the call goes to the first company that picks up. Mold and fire searches move more slowly, though not by much.
The search happens mid-emergency
“Water damage restoration near me” at midnight usually ends in a call straight away. The top three on the map and the paid ads above them take much of it. Being there at that moment matters more than anything else on the site.
The phone decides it
Two companies show up; the one that answers on the second ring gets the job. If your line rings through to voicemail at night, the caller is already dialing the next listing. Call handling and a text back on missed calls belong to marketing in this trade.
Referrals from plumbers and adjusters
A share of restoration jobs come from a plumber on site or an insurance adjuster. That's a relationship channel, but what they find when they search your name still counts: reviews, a clean profile and a site that explains the claims process.
Property managers and commercial losses
A burst pipe in an apartment building or a store goes to a manager, not a homeowner. They search by loss type and city, want proof of certifications and response capacity, and keep a short list of companies for next time. A commercial page speaks to them.
What usually goes wrong
The problems we see most for restoration companies.
If a few of these sound familiar, the audit shows what they cost your restoration business, with the fixes in order.
Ads that go quiet at night
The campaign runs on a daytime schedule. Water doesn't.
“Restoration” instead of water, fire and mold
One page for everything. “Mold remediation [city]” and “fire damage cleanup” go to companies with pages for them.
After-hours calls to voicemail
The number on the profile rings an office line nobody answers at night. The emergency goes to the next listing.
The wrong categories on the profile
“Contractor” or “Cleaning service” as the main category instead of “Water damage restoration service”, so Google doesn't show you for the emergency search.
No answer for the claims question
People search “does insurance cover water damage” before they search a company. The site says nothing, so the competitor who explains claims gets the call.
No page for property managers
Apartment buildings, offices and stores have different needs: documentation, a clear scope of work, tenants to manage. With no commercial page, those managers call the company that wrote one.
What we'd focus on
The services that matter most for restoration companies.
Not every service, every time. These are the ones that tend to move the numbers for restoration companies; the audit sets the order.
- Get called
Google Ads
Search ads for each loss type and city, set up to cover nights and weekends with ads that ring your phone directly, searches that waste budget blocked, and calls tracked back to each ad.
See the service - Get found
Google Maps & local SEO
Built to get you into the top three on the map for “water damage restoration near me” across every city you serve. The right main category, loss types listed as services, and a monthly scan of where you rank.
See the service - Follow up
Email & text follow-up
A text back as soon as a call is missed (“We saw you called. Is water still coming in?”), and a follow-up on every estimate. You approve the wording before anything goes live.
See the service - Get found
Websites
A page per loss type (water, fire and smoke, mold, storm, sewage) and per city, the claims process explained step by step, certifications shown, and a call button that works at 2 a.m.
See the service - Get chosen
Reviews & reputation
An ask after every completed job and a reply drafted for every review. In an emergency, the reviews are the only thing a caller reads before dialing.
See the service
What people search
The searches behind the calls.
The number is real monthly searches in one Metro Detroit city. Emergency searches spread across many phrasings, so the examples matter as much as the row; they're the searches we check for your cities in the audit.
Searches a month in the US
Real search data- “water damage restoration ann arbor”Advertisers pay about $19 a click on Google Ads70
Searches we check in your audit
Illustrative- “water damage restoration near me”The emergency search. The top three on the map and the ads above them take much of it.
- “basement flooded what to do”A panic search before a company search. A short answer page with a call button catches it.
- “mold remediation [your city]”A slower search with research behind it. Needs its own page and reviews that mention mold.
- “does insurance cover water damage”The claims question. Answer it clearly on the site and the call often follows.
How it starts
Easy to start. Built to keep growing.
A free audit of your restoration business first, then a plan in writing, then the work, then a report every month.
- 1
Free audit
We check your Google Maps ranking across town, your reviews against the top three, your website on a phone, who you're up against and how many people search for what you do, then write up the three fixes that matter first.
- 2
Plan in writing
A 30-minute call to walk through the audit. Then a written plan: what we'll do, in what order, the price and the term. Nothing starts until you say yes.
- 3
We build
We take a day-one baseline, then fix what matters first: your profile, your website, your tracking, your follow-up. You approve anything that goes public.
FAQ
Straight answers, up front.
What restoration companies ask us before they start.
How do I market a restoration company?
Be reachable at the moment the water's coming in. That means a Google Maps presence for the emergency search, search ads that cover nights, a phone that gets answered or texted back, and a page for each loss type and city. Then reviews after every job and a clean profile for the plumbers and adjusters who look you up. The audit shows which of those is missing today.
How do I get water damage leads without buying them?
Show up where the emergency search happens. Your Google Maps listing and your own search ads send the call to you alone, and a page for each loss type and city brings in the slower searches. Shared lead services send one homeowner to several companies at once. Building your own visibility takes longer, and the calls it brings come straight to you.
What is the best advertising for water damage restoration?
Search, because the customer is already searching. That means search ads on each loss type and city, a schedule that covers nights and weekends, and calls tracked back to each ad. Meta and display ads can't reach someone whose basement is flooding; they're for mold, fire and the slower work, if you use them at all.
How do I get restoration referrals from plumbers and insurance adjusters?
Relationships do most of it, and we don't pretend otherwise. What marketing adds is what they find when they search your name: a profile with recent reviews, a site that explains the claims process clearly, certifications in view, and a phone that gets answered. We also set up a simple follow-up so every referral source hears how the job went.
What should a restoration website include?
A call button always in reach, a page for each loss type (water, fire and smoke, mold, storm, sewage) and each city, the insurance claims process in plain words, your certifications, emergency availability stated clearly, reviews, and a short “what to do right now” section for each emergency. It has to load fast on a phone in a wet basement.
Other trades
Built for the trades people call.
The free audit
See where your restoration company stands when the search is a flood.
Send us your business name or website and the main city you serve. The free audit returns your Google Maps ranking across your cities, your reviews against the top three, and the three fixes that matter first.
- Your Google Maps ranking across town
- Your reviews against the top three
- Your website on a phone
- Who you're up against
- How many people search for what you do
- The three fixes that matter first