The terms owners meet, in plain English.

A

A2P texting registration

Carriers in the US want businesses that send texts through software to register who they are and why they text. A registered business sends from a number tied to a stated purpose, and unregistered business texts can be blocked.

Read our SMS terms

AI search

Tools like ChatGPT, Perplexity and Google's AI answers that write a reply instead of listing links. A business shows up in them when its website and listings state clearly what it does and where.

SEO and AI search

AI voice agent

Software that holds a phone conversation in a natural voice. It can ask questions, answer common ones and book an appointment, and it should say it is an AI if someone asks.

How Kojo OS calls new leads

Appointment setting

Getting an interested lead onto your calendar. It is the step between a lead showing interest and a person showing up, and it is where slow follow-up loses the most leads.

Booking in Kojo OS

C

Conversion API

A way to send what happened after a click, like a booking or a sale, back to an ad platform from your own system. The platform then learns which clicks became customers instead of guessing from the click alone.

The ads lead funnel

CRM

Short for customer relationship management software: the place that holds every lead, call, text and booking in one record per person. Your team works from it every day.

Kojo OS and your CRM

D

Do-not-call

A person's request to stop receiving calls, or a number on a list of people who have asked. A business has to skip those numbers. In Kojo OS, a lead marked do-not-call is not called again.

Consent and security

F

Follow-up

The messages and calls that come after the first reply: a text, a call, an email, again, until the lead answers or books. Most leads need more than one touch, and follow-up is the work people skip when they are busy.

Follow-up in Kojo OS

G

Google Business Profile

Your free listing on Google Search and Google Maps: name, hours, photos, reviews and the services you offer. It is often the first thing a nearby customer sees.

Google Maps and local SEO

L

Lead form

A short form that turns a click into a lead, either on an ad (like a Facebook instant form) or on your website. The name, phone number and request go straight to whoever follows up.

Ad leads in Kojo OS

Local presence

Calling from a number with the same area code as the person you are calling. Many people ignore unknown numbers from far away, so a local number can make them more likely to pick up.

Local numbers in Kojo OS

M

Map pack

The three local businesses Google shows on a map near the top of a search like "plumber near me". Ranking there depends on your Google Business Profile, reviews and how close you are.

Google Maps and local SEO

MCP

Short for Model Context Protocol, an open standard that lets an AI assistant use another product's tools. With it, an assistant like Claude, ChatGPT or Grok can work inside a system instead of only chatting about it.

Tools Kojo OS works with

O

Opt-in consent

A person's clear permission to be contacted, given before the first call or text. Good consent wording sits next to the button on the form and says who will contact them, how and why.

Read our SMS terms

P

Pipeline

The stages a lead moves through on the way to becoming a customer, such as new, contacted, booked and won. A pipeline shows where each lead stands and where they stall.

Pipeline in Kojo OS

Power dialer

A tool that dials the next number on a list as soon as a call ends, so your team spends its time talking instead of typing numbers and waiting. It is different from an AI voice agent, which makes the calls itself.

The power dialer in Kojo OS

R

Reactivation campaign

Texts and calls to old leads and past customers who never booked or have gone quiet. Because these people did show interest once, it can bring in work without paying for a new ad click. It needs records that they agreed to be contacted.

Follow-up in Kojo OS

S

Sentiment

A label for the mood of a conversation, like positive, neutral or frustrated. Teams use it to spot the calls worth a listen without playing every one.

Speed to lead

How quickly a business responds to a new lead. The sooner someone replies after a form is sent, the more likely the lead is still thinking about the problem. Kojo OS texts each new lead instantly and calls within minutes.

Speed to lead in Kojo OS

STIR/SHAKEN

A set of carrier standards that digitally signs a call so the receiving phone can see the caller's number is real. Calls without it are more likely to be labeled as spam or never ring through.

Clean local numbers

STOP

The word a person texts back to stop receiving messages from a number. A business has to honor it. In Kojo OS, texts and calls stop for a lead who texts STOP.

Read our SMS terms

T

Transcript and summary

A transcript is the word-for-word text of a call. A summary is a short recap of what was said and what happens next. Together they let an owner follow a call without listening to all of it.

Trigger

The event that starts a workflow, like a new lead arriving, a call ending or a text coming in. Every workflow begins with one.

Workflows in Kojo OS

V

Voicemail drop

A prerecorded message left in someone's voicemail with one click, so your team can move on to the next call without waiting through a greeting and speaking the message again.

The power dialer in Kojo OS

W

Warm transfer

Handing a live call to a person on your team with a short spoken note first, so the person who picks up already knows who is calling and why. A cold transfer connects the call with no introduction.

How Kojo OS hands calls to you

Webhook

A message one system sends to another the moment something happens, such as a new lead or a finished call. It is how separate tools pass information along without anyone copying it by hand.

Tools Kojo OS works with

Workflow

A set of steps that runs by itself once a trigger fires: text the lead, wait, call, wait for a reply, email, tag, move them along the pipeline. It is a follow-up plan the software carries out the same way every time.

Workflows in Kojo OS